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Experts estimate only one in five cases of domestic violence against the elderly is reported, and some national studies indicate the ratio may be as low as one in 14. While neglect is the most common form of elder maltreatment, elder abuse can also include physical, sexual and emotional abuse, and financial exploitation.
Leaders from victim organizations offer several factors that may explain why many seniors in abusive situations do not seek help:
As part of its HopeLine program, Verizon Wireless launched an initiative in 2004 to bring attention specifically to elder abuse in the United States.
The multifaceted campaign titled "Abuse Ignores Age", kicked off in St. Louis. Verizon Wireless created brochures and posters to raise awareness of the elder abuse issue, and promoted a 24-hour, free helpline. The information was displayed in public spaces frequented by seniors including grocery stores, banks and houses of worship.
Verizon Wireless hosts "Lunch and Learn" brown bag seminars for employees focusing on elder care with topics including medical care, insurance and elder abuse. The company also encourages volunteerism in the community, including at senior centers, nursing homes and shelters.