CHARLOTTE, NC — Verizon Wireless, formerly Bell Atlantic Mobile, and SFX, the world's largest producer, promoter and presenter of live entertainment, have teamed up to announce the new name-in-title sponsor of the Blockbuster Pavilion in Charlotte.
Effective immediately, the venue will be named the Verizon Wireless Amphitheatre. "Verizon Wireless is connecting the Carolinas through the latest wireless products and services," said Jerry Fountain, president, Verizon Wireless, Carolinas Region. "The Verizon Wireless Amphitheatre will also connect the Carolinas through a venue that offers the latest concerts and live entertainment. This is the perfect fit for a brand that prides itself on getting people to connect and 'Join In.'"
Built in 1991, Verizon Wireless Amphitheatre is a state-of-the-art outdoor amphitheatre that is in its second decade of providing the most talented and eclectic entertainment of its kind. Artists that have performed at the venue in 2000 include Britney Spears, Pearl Jam, Sting, Santana and the Dave Matthews Band. Verizon Wireless Amphitheatre is located in the heart of the University area, 10 miles north of uptown Charlotte.
"We are delighted about our Verizon Wireless affiliation," said Della Rowser, executive director of the Verizon Wireless Amphitheatre. "This is a new era for the amphitheatre, Carolina music fans, and SFX in Charlotte. SFX and the Verizon Wireless Amphitheatre will continue to present the top names in the music world to residents of North and South Carolina."
"The Verizon Wireless Amphitheatre has become one of the premiere destinations for quality entertainment in the southeast region," added Rodney Eckerman, Co-CEO of SFX Music Group. "SFX has had tremendous success with its relationship with Verizon Wireless at both its Los Angeles amphitheatre, and more recently in Indianapolis, and we expect similar results in Charlotte."
About Verizon Wireless
Verizon Wireless is the largest wireless communications provider in the U.S. with 27.5 million wireless voice and data customers. The new coast-to-coast wireless provider was formed by the combination of the U.S. wireless businesses of Bell Atlantic Corp. and GTE Corp -- now Verizon Communications (NYSE:VZ) -- and Vodafone (NYSE and LSE: VOD). The new company includes the assets of Bell Atlantic Mobile, AirTouch Cellular, GTE Wireless, PrimeCo Personal Communications and AirTouch Paging. The company has a footprint covering nearly 90 percent of the U.S. population, 49 of the top 50 and 96 of the top 100 U.S. markets. Verizon Wireless, headquartered in Bedminster, NJ, is 38,000 employees strong. Reporters and editors can find more information about the company on the Web at http://www.verizonwireless.com.