LOS ANGELES and BASKING RIDGE, NJ — Verizon Wireless and multi-Grammy winner Justin Timberlake today announced the availability of JT-TV, an exclusive new channel available on the Verizon Wireless V CAST service. Justin Timberlake is the first artist to launch his own mobile channel that will be updated throughout the year with a variety of content that is unique to JT-TV. This innovative platform allows Justin Timberlake to deliver new content to fans immediately, directly to their V CAST-capable handsets. JT-TV will roll out four "channels" in 2007: Fashion, Film, Music and Lifestyle.
For the first time ever, behind-the-scenes footage of Justin's first William Rast fashion show will be made available to consumers through the JT-TV Fashion channel available exclusively on V CAST. The content will feature snippets from the fashion show and also include exclusive interviews with Justin, his William Rast partner Trace Ayala, giving fans insight into the concept and the personal significance of this new line.
"This is a truly exciting time for me in my career. With JT-TV I am able to express myself and share more of my creativity directly with my fans. I am excited to launch JT-TV and give V CAST subscribers a sneak peek into my world of music, fashion, film and lifestyle," said Justin Timberlake. "I hope my fans will enjoy JT-TV as much as I have enjoyed creating it and I am excited to be working directly with Verizon Wireless to make it all possible."
"JT-TV will connect Justin with his fans in a way that has never been done before and deliver our customers unprecedented access into the world of their favorite multi-platinum artist," said John Harrobin, vice president of digital media and marketing for Verizon Wireless. "Verizon Wireless is thrilled to join with Justin Timberlake to launch this new and innovative approach to reaching his fans."
"When Verizon Wireless approached me about getting involved with Justin's tour and creating a new mobile experience through JT-TV, I immediately knew this was the next wave in media and was something Justin should pioneer," said Johnny Wright, Justin Timberlake's manager and president and chief executive officer of Wright Entertainment Group. "We've always been about creating unique and innovative experiences for fans and are proud to be able to join Verizon Wireless in this cutting-edge venture."
With its V CAST services, Verizon Wireless delivers its customers the biggest artists, the best content and the most unique user experience. Mobile has become the most effective way for artists to get their latest projects directly into their fans' hands. Verizon Wireless looks forward to the launch of JT-TV's Film, Music and Lifestyle channels coming soon.
About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 65,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.