News Release

New Advertising Solutions Available For Verizon Developer Community

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May 11, 2010

Debra Lewis
Debra.Lewis@VerizonWireless.com
908-559-7512

BASKING RIDGE, NJ, and NEW YORK, NY — Verizon Wireless said today at OMMA Mobile that it will enable developers to choose from multiple solutions if they want to incorporate advertising into their applications.

The Advertising Development Center, which will be available through the Verizon Developer Community (VDC) portal, will provide developers a portfolio of options, information, services and tools to help them make the most informed decisions about advertising solutions. Custom software development kits (SDKs) and other tools will be available to developers as they create innovative applications for Verizon Wireless' mobile storefront, V CAST Apps.

"Providing advertising tools that allow developers simple ways to add value and monetize their applications fits seamlessly with the overall mission of the Verizon Developer Community," said Richard Williams, executive director, digital media for Verizon Wireless.

Initially, two solutions will be available in the VDC to address the needs of a wide variety of developers and applications:

Microsoft is the preferred provider of mobile advertising and search for Verizon Wireless' owned and operated services and will partner with Verizon Wireless to foster success in the marketplace for its developer community. The SDK for Bing™, Microsoft's decision engine, will be made available and provide developers the tools and resources to embed a customizable, powerful search engine into websites and applications.

AdMarvel is a leading mobile advertising solutions provider that enables publishers to easily source, track and optimize advertising from virtually any ad network or direct sourced ad inventory. Developers who choose this solution will be able to access reporting and analytics and gain control over advertising inventory and campaign management through an online dashboard. In addition, AdMarvel will provide developers with a free analytics SDK to gauge application performance and assist developers to optimize their application for usage and monetization.

For more information about the Verizon Developer Community and to register, visit http://developer.verizon.com. For more information about Verizon Wireless, visit www.verizonwireless.com.

About Verizon Wireless
Verizon Wireless operates the nation's most reliable and largest wireless voice and 3G data network, serving nearly 93 million customers. Headquartered in Basking Ridge, N.J., with 81,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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