News Release

Verizon Wireless Reveals New Service: Private Applications Store For Business

Hosted Service to Enable Enterprises to Manage and Distribute Mobile Apps and Content in a Secure Environment

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September 12, 2011

Paul Macchia
Paul.Macchia@VerizonWireless.com  
201-230-6948 (mobile)

BASKING RIDGE, NJ, and LAS VEGAS, NV — Today, at the Verizon Developer Community Conference, the company revealed a new initiative set to launch later this year: the Verizon Wireless Private Applications Store for Business, a customizable, controllable, highly flexible enterprise-wide service that helps businesses realize the benefits of the mobile marketplace while driving cost efficiencies and enhancing productivity.

Enterprises face a myriad of technology challenges, including the increasing number of apps and diverse content available across various operating systems and devices. The Private Applications Store will enable Verizon Wireless enterprise customers to define and manage their own mobile application storefront so they can safely and securely distribute mobile apps – either created by the company or by a third-party – to their employees (B2E) and business partners (B2B) whether inside or outside the company’s firewall regardless of OS, devices or carrier.

“We are committed to giving our app developers a solid opportunity to extend their business value and brand to the enterprise, and increase the distribution of their apps in a secure environment,” said Janet Schijns, vice president, Business Solutions Group, Verizon Wireless. “It is our vision that Verizon Wireless’ Private Applications Store will be a go-to resource for the enterprise to manage and distribute a library of apps to streamline the workflow.”

Additional details on the Verizon Wireless Private Applications Store for Business will be available in the coming weeks.

About Verizon Wireless
Verizon Wireless operates the nation’s fastest, most advanced 4G network and largest, most reliable 3G network. The company serves 106.3 million total wireless connections, including 89.7 million retail customers. Headquartered in Basking Ridge, N.J., with 83,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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