News Release

Verizon Wireless Encourages And Enables Mobile Application Development With Tools For Developers

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September 13, 2011

Debra Lewis
Debra.Lewis@VerizonWireless.com  
917-848-0035 (mobile)

BASKING RIDGE, NJ and LAS VEGAS, NV — From the Verizon Developer Community (VDC) Conference, Verizon Wireless announced today that the company continues to expand the number of tools available to members of the VDC with several new third-party technologies and services that will help developers enhance the value of their applications. The tools range from retail solutions to brand enablers, giving developers cost-effective solutions to develop applications for existing and future wireless networks.

“Verizon continues to look for ways to provide value to the developer ecosystem by leveraging new tools to augment the development process. Each company we partner with provides a unique offering to developers for enhancing and monetizing applications while increasing user engagement,” said Todd Murphy, director, Consumer Solutions Group at Verizon Wireless.

Companies that help foster the creation of new mobile applications by providing the necessary tools and enablers for the VDC include:

  • Kiip: Kiip partners with top-tier brands to offer consumers real rewards for playing the games they love. This “achievements-based” approach allows brands to connect with customers during meaningful moments and gives game developers the power to increase user retention while generating incremental revenue. The Kiip SDK is available for both iOS and Android™ platforms.
  • Retailigence: Shoppers utilize smartphones, mobile apps and location-based services (LBS) as a means to gather information about the products that they are interested in buying. Through the Retailigence API, Web and mobile apps can provide accurate local product availability and pricing information so that the consumer is better informed and digitally assisted along the path to purchase. The Retailigence API, which consists of more than 5 million products and 65,000 store locations, can be used to help shoppers find nearby products in the same manner that people use mobile apps to find nearby coffee shops.
  • Footfeed: With the growing adoption of location-based check-in networks, brands are increasingly looking for ways to engage their customers through these channels. Footfeed offers the first white label “multi check-in” platform to build custom branded location-based campaigns, promotions and events that work with all the major check-in networks. Footfeed is designed to power a variety of location-based programs within mobile and online solutions to support a new product launch, drive traffic to retail locations, or increase participation at live events, among others.

These tools can be found on the VDC website (http://developer.verizon.com) beginning Sept. 15, 2011.

About Verizon Wireless
Verizon Wireless operates the nation’s fastest, most advanced 4G network and largest, most reliable 3G network. The company serves 106.3 million total wireless connections, including 89.7 million retail customers. Headquartered in Basking Ridge, N.J., with 83,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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