- Merchants in Pittsburgh; Connecticut; and New York City can now use FirstNet Corporation's AireTrans(sm) Transaction Air Connect System service to perform secure wireless credit card verification. These transactions take a fraction of the time of standard landline verification.
The service is provided over Bell Atlantic NYNEX Mobile's AirBridge® Packet network using cellular digital packet data (CDPD) technology.
With a Cincinnati Microwave Inc. (CMI) MC-DART® CDPD modem connected to the AirBridge network, merchants using AireTrans service can wirelessly send and receive information about credit limits or approvals in less than six seconds. A typical landline connection may take as long as 20 seconds. Unlike transmission over other wireless options, the CDPD airlink is encrypted for data security.
AireTrans transaction fees are comparable to those using standard landline, but without the monthly overhead of an installed telephone line. A price schedule is available upon request from FirstNet.
AireTrans service is available through banks offering FirstNet processing, or through selected independent sales organizations (ISOs). AireTrans was first introduced in Washington, DC; Baltimore; and northern New Jersey in June 1995.
AireTrans was developed by FirstNet Corporation, a GENSAR Holdings, Inc. company, in the Bell Atlantic NYNEX Mobile Wireless Technology Laboratory "Greenhouse" and then field-tested by merchants and a team of engineers from Bell Atlantic NYNEX Mobile, FirstNet, and CMI.
"Credit and debit card transaction processing applications have a very unique set of speed, security, price, and mobility requirements that make CDPD the perfect solution," said Michael D. Franklin, director-wireless data marketing at Bell Atlantic NYNEX Mobile.
"Whether the sale takes place in a traditional fixed retail location or a non-traditional mobile environment, we can now offer merchants a very cost-effective wireless way to process the transaction. The card swipe terminal tethered to a telephone line that is so commonplace today will soon find a new home -- at the Smithsonian."
"This wireless technology offers FirstNet's merchants the flexibility to quickly process transactions from any site no matter how remote or temporary. We are very pleased to join with Bell Atlantic NYNEX Mobile to introduce this flexible product across the country," said GENSAR's president Bipin Shah. "This product is in keeping with GENSAR's philosophy of utilizing technological innovation to become the industry leader in offering processing options for diversified retail industries."
"I believe the speed, the secure nature of the transactions, as well as the obvious mobile applications make AireTrans the solution of choice for many retailers and service providers," said FirstNet's president David Crockett.
Note to editors: BELL ATLANTIC NYNEX Mobile, headquartered in Bedminster, NJ, is the largest wireless service provider on the East Coast and the second largest provider in the United States. The company offers a full range of wireless voice, data, and paging communications solutions to its three million customers in the Northeast, mid-Atlantic, Southeast, and, through a separate subsidiary, in the Southwest. The company was formed in July 1995 through the combination of Bell Atlantic Mobile's and NYNEX Mobile's cellular operations. The new company has more than 5,000 employees.
Gensar Merchant Services, Inc., dba FirstNet, is a wholly owned subsidiary of GENSAR Holding Inc., headquartered in Fort Washington, PA. GENSAR Holding Inc. (formerly TransNet) has grown into a major supplier of high quality point-of-sale processing. GENSAR provides hundreds of customized solutions to banks, independent service organizations, and major corporations with processing applications. GENSAR solutions are known for their innovative approaches, flexibility, and the ability to fully customize to suit customer requirements.
FirstNet is a quality supplier of general POS processing applications and merchant accounting, settlement and fraud control services. FirstNet and GENSAR Technologies Inc. are wholly-owned subsidiaries of GENSAR Holdings, Inc.
Cincinnati Microwave, Inc., based in Cincinnati, is a leading manufacturer of electronic communications devices in the radio frequency and microwave transmission spectrum. Cincinnati Microwave manufactures high-frequency digital signal processing products for many of the world's leading providers of consumer and commercial electronics products, including Spread Spectrum Cordless Telephones and modems for use with the Cellular Digital Packet Data network.