News Release

Bell Atlantic Mobile Creates Limited Edition Pre-Paid Wireless Phone Cards for American Cancer Society

Company's MobileMinutesssm Cards to Raise Money for American Cancer Society's Relay for Life, Bike-A-Thon and Daffodil Days Events

April 27, 1999

Ami Lonner
215-790-4388

Terry O'Connell
American Cancer Society
215-985-5357

Karen Carter
Fox Chase Cancer Center
215-728-2702

PHILADELPHIA,. — At a press conference at the Fox Chase Cancer Center, Bell Atlantic Mobile today announced a three-month initiative to help raise much-needed funds for the American Cancer Society's fight against cancer. For the first time, Bell Atlantic Mobile has created a limited-edition MobileMinutessm pre-paid wireless phone card, with a portion of the proceeds to be donated to the American Cancer Society.

The design of the new MobileMinutes cards features the artwork of local children who participated in the 1999 Daffodil Days art contest sponsored by Bell Atlantic Mobile and the American Cancer Society earlier this year. "It is our hope that the funds raised from the sale of our MobileMinutes cards will allow the American Cancer Society to continue their important work," said John Stratton, president, Bell Atlantic Mobile's Philadelphia region. "This program is an excellent way to mark the third year of our corporate partnership with the American Cancer Society, and we wanted to do something out of the ordinary to show our commitment to the cause.

The creation of an American Cancer Society MobileMinutes card was the answer."

"As always, we are thrilled to have Bell Atlantic Mobile as a partner in the fight against cancer," said Randy Linduff, regional vice president of the American Cancer Society, Pennsylvania division, Southeast region. "The money they will raise through the sale of MobileMinutes cards will certainly help us to make a big difference in the health and well being of individuals throughout the Delaware Valley." Also on hand at the event to speak about the American Cancer Society's 1999 theme, "Hope, Progress, Answers," were Dr. Robert Young, president of Fox Chase Cancer Center; Dr. Beatrice Mintz, senior member of the Basic Science Division at the Fox Chase Cancer Center; and Steve Zielinski, head of recruitment for "Moving On," one of the American Cancer Society's childhood cancer programs and a counselor at the Cancer Information Service at Fox Chase Cancer Center. Dr. Mintz, the recipient of an American Cancer Society research grant, discussed the "progress" that has been made as a result of cancer research funding and Steve Zielinski spoke about the "hope" for finding a cure for cancer. In addition, John Stratton and Randy Linduff unveiled a replica of the new MobileMinutes card, and Mr. Linduff spoke about the "answers" that the American Cancer Society can provide to those with cancer. During the months of May, June and July, Bell Atlantic Mobile will donate a portion of the proceeds from the sale of the MobileMinutes cards to the American Cancer Society. The money raised will then be used by the American Cancer Society to help fund three of their largest annual events: the Relay for Life, the Bike-A-Thon and Daffodil Days. Cards will be sold at all Bell Atlantic Mobile Communications Stores throughout the region as well as at participating retailers such as Boscov's and Let's Talk Cellular beginning this month, with other dealers to follow. # # #

The American Cancer Society is the nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem by preventing cancer, saving lives and diminishing suffering from cancer through research, education, advocacy, and service. Bell Atlantic Mobile is the first corporate sponsor of the Southeastern Pennsylvania chapter of the American Cancer Society.

Bell Atlantic Mobile owns and operates the largest wireless network in the East, covering 120,000 square miles, and the largest chain of retail outlets devoted exclusively to wireless voice, data and paging. Based in Bedminster, NJ, Bell Atlantic Mobile has 6.2 million customers and 8,000 employees from Maine to Georgia and, through a separate subsidiary, in the Southwest. Through its "Wireless at Work…" community service program, the company uses its technology to help individuals and communities improve security and emergency communications. Bell Atlantic Mobile's parent is one of the world's largest wireless communications companies, with domestic operations in 25 states and international investments in Mexico, Europe and the Pacific Rim. For more information on Bell Atlantic Mobile visit: www.bam.com; on global operations visit: www.bellatlantic.com/worldwide.

Fox Chase Cancer Center is one of 35 National Cancer Institute-designed comprehensive cancer centers in the nation. The Center's activities include basic and clinical research; prevention, detection and treatment of cancer; and community outreach programs. The Center's new Cancer Prevention Pavilion is the nation's first such building and will add state-of-the-art laboratories as well as 11 new research programs to Fox Chase's main campus.

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