BEDMINSTER, NJ — To meet the increasing demand for its high-quality CDMA digital service, Bell Atlantic Mobile today announced it has signed an agreement with Motorola's Personal Communications Sector to purchase one million wireless phones and accessories including the CDMA digital StarTACTM ST7760 phone, the CDMA digital SC3160 phone and the StarTAC Clip-On Organizer.
Among Bell Atlantic Mobile's new net subscribers for first quarter 1999, 40 percent chose one of the company's DigitalChoice SingleRateSM flat- rate pricing plans. The company expects to continue to add digital subscribers at a fast rate through the remainder of the year. The combination of handsets and Bell Atlantic Mobile's high-capacity network will ensure the company can stay ahead of demand for its popular digital price plans.
"Customers are choosing Bell Atlantic Mobile for our superior network and great pricing options like SingleRate," said Jack Plating, executive vice president and chief operations officer for Bell Atlantic Mobile. "These savvy, high-usage customers want excellent service delivered over state-of-the-art wireless networks and phones. This agreement with Motorola ensures Bell Atlantic Mobile will meet customers' expectations for cutting-edge equipment now and in the future."
"We are extremely pleased to work with Bell Atlantic Mobile on this strategic agreement," said Denise Gibson, Vice President and General Manager of US Strategic Account Operations for Motorola's Personal Communications Sector. "Bell Atlantic Mobile will offer its customers an array of innovative Motorola wireless phones and services to help meet the specific needs of each individual."
The StarTAC ST7760 dual mode (CDMA and analog) phone weighs as little as 3.7 ounces and offers up to 90 to 250 minutes of talk time and up to 120 hours of standby time when operating in digital mode. Key features include: a display with multiple visualization options and various font sizes; VibraCallTM alert; Caller ID; a Voice Mail icon; and text messaging system.
The SC3160 CDMA phone, weighs as little as six ounces and includes such features as: VibraCall alert; a four line and 12-digit display with an extra line of icons that makes retrieving incoming calling information easier; and 99 alphanumeric memories that can store the last 10 numbers called and the numbers of the last 16 calls received. Additionally, the SC3160 CDMA phone is capable of Short Message Service (SMS) and Caller ID.
The StarTAC Clip-On Organizer stores over 1,000 names and numbers, a year of appointments and hundreds of tasks and reminders. Built on Starfish's TrueSync® technology, the Clip-On Organizer synchronizes with popular Web-Calendars, desktop organizers and PDAs including Excite Planner, Yahoo! Calendar & Address Book, Microsoft® Outlook® and Lotus Organizer®. The Clip-On Organizer is compatible with TDMA, CDMA and analog StarTAC cellular phones.
More than two hundred Bell Atlantic Mobile Communications stores and hundreds of Bell Atlantic Mobile authorized agents sell Motorola equipment. The wireless phones and SingleRate service plans can also be purchased over the Internet by visiting the Bell Atlantic Mobile Online Store at www.bam.com.
In the Boston, New York, Pittsburgh and Washington/Baltimore markets, Bell Atlantic Mobile was named leader in overall customer satisfaction among wireless users, according to the prestigious J.D. Power and Associates 1998 U.S. Wireless Customer Satisfaction Studysm.
Bell Atlantic Mobile owns and operates the largest wireless network in the East, covering 120,000 square miles, and the largest chain of retail outlets devoted exclusively to wireless voice, data and paging. Based in Bedminster, NJ, Bell Atlantic Mobile has 6.4 million customers and 8,000 employees from Maine to Georgia and, through a separate subsidiary, in the Southwest. Through its "Wireless at Work..." community service program, the company uses its technology to help individuals and communities improve security and emergency communications. Bell Atlantic Mobile's parent, Bell Atlantic Corporation (NYSE:BEL) is one of the world's largest wireless communications companies, with domestic operations in 25 states and international investments in Mexico, Europe and the Pacific Rim. For more information on Bell Atlantic Mobile visit: www.bam.com; on global operations visit: www.bellatlantic.com/wor ldwide.
Motorola is a global leader in providing integrated communications solutions and embedded electronic solutions. These include: Software- enhanced wireless telephone, two-way radio, messaging and satellite communications products and systems, as well as networking and Internet- access products, for consumers, network operators, and commercial, government and industrial customers. Embedded semiconductor solutions for customers in the consumer, networking and computing, transportation, and wireless communications markets. Embedded electronic systems for automotive, communications, imaging, manufacturing systems, computer and consumer markets. Sales in 1998 were $29.4 billion.
MOTOROLA, STARTAC and VIBRACALL are trademarks of Motorola, Inc.