News Release

Verizon Wireless, Forbes.com And SmartServ Launch Downloadable Financial Services Nationally

July 10, 2002

Jeffrey Nelson
jeffrey.nelson@verizonwireless.com
908-306-4824

Hunter Blankenbaker
SmartServ Media and Public Relations
212-725-4500 ext 318

BEDMINSTER, NJ AND STAMFORD, CT — Verizon Wireless today announced that its customers can now get trusted financial information by downloading Forbes.com Wireless. Powered by SmartServ Online, Inc. (NASDAQ: SSOL), Forbes.com Wireless can be downloaded over the air onto select Verizon Wireless phones.

Once downloaded, Forbes.com Wireless users can access financial market data provided by SmartServ, including stock quotes, indexes and news. Additional features include a symbol search tool, and a customizable watch list, giving consumers the power to track up to 10 stocks directly from their mobile handsets.

"Downloadable applications, such as Forbes.com Wireless, are available nationally to our customers, and we believe they will help us achieve our goal in morphing the wireless phone into a resource for consumers who want and need up-to-the minute information that may be critical to their financial and professional success," said Jim Straight, vice president of wireless data and Internet services for Verizon Wireless. "In furthering our goals, it is important that we work with content providers and developers that are experts in their field, such as Forbes.com and SmartServ."

"The launch of Forbes.com Wireless is an important step for SmartServ and for our partnership with Forbes.com," said Sam Cassetta, CEO, SmartServ. "We believe that Verizon Wireless customers will see value in and respond positively to the well respected Forbes.com brand joined with our powerful data delivery systems," remarked Cassetta. "This is the first of many BREW applications, powered by SmartServ, that will help drive revenues to SmartServ and our partners."

Verizon Wireless subscribers with BREW-enabled phones can download Forbes.com Wireless for $4.75 per month. Additional entertainment, gaming and productivity applications available through the "BREW Shop" can also be downloaded. Airtime charges accrue during the selection and download process, which depending on the application size, may take seconds or a few minutes, airtime charges apply for updated information. Purchased applications will appear on the customer's monthly Verizon Wireless service bill.

BREW services are initially available on the Kyocera 3035e ($49.99 with a two year service agreement and a $50 mail-in rebate) and on the Verizon Wireless Z-800 with full color display ($399.99 with a two year service agreement), and the Kyocera 3035e ($49.99 with a two year service agreement and a $50 mail-in rebate). Customers can purchase a BREW-capable phone at Verizon Wireless Communications Stores and online at http://www.verizonwireless.com. Additional BREW phones will be available soon.

About Forbes.com

Forbes.com Inc., (www.forbes.com) a leading Internet media company, is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning. Forbes.com includes real-time original reporting on business, technology, investing and lifestyle; stock and mutual fund quotes; comprehensive company profiles; a wide array of interactive tools, calculators and databases, including People Tracker, the annual Forbes Lists; a Lifestyle section that currently focuses on high-end vehicles, collecting, real estate and travel; and the complete online editions of Forbes' magazines.

About SmartServ

SmartServ (NASDAQ:SSOL), founded in 1993, is a B2B wireless technology leader with a focus on providing financial institutions and network service providers with potent, real-time financial applications and transaction routing for virtually any portable device, such as PDA, RIM and mobile handsets, and over any wireless network including GSM, CDMA and the future 3G.

SmartServ's products include sophisticated engines capable of routing high-volume transactions, alerts, real-time global market quotes, and news to multiple destinations; proprietary W2W Middleware™ that configures content and applications for a wide array of devices and networks; and a suite of applications designed so that businesses and their customers can access real-time or streaming information in order to make critical financial decisions. Visit SmartServ at http://www.smartserv.com.

Forward-Looking Statements

This news release may contain forward-looking statements that involve risks and uncertainties. Forward-looking statements in this document and those made from time-to-time by the Company are made under the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements concerning future plans or results are necessarily only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences include, and are not limited to, potential fluctuations in quarterly results, the size and timing of awards and performances on contracts, dependence on large contracts and a limited number of customers, dependence on wireless and/or internet networks of third-parties for certain products and services, lengthy sales and implementation cycles, changes in management estimates incident to accounting for contracts, availability and cost of key components, market acceptance of new or enhanced products and services, proprietary technology and changing technology, competitive conditions, system performance, management of growth, the risk that the Company's current and future products and services may contain errors or be affected by technical problems that would be difficult and costly to detect and correct, dependence on key personnel and general economic and political conditions and other factors affecting spending by customers, and other risks described in the Company's filings with the Securities and Exchange Commission.

About Verizon Wireless

Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 30 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at http://www.verizonwireless.com.

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