News Release

Who Is The Biggest Lord of The Rings Fan?

Verizon Wireless and New Line Cinema Let Fans Get the Inside Scoop, Test Their Knowledge and Share Enthusiasm Wherever They Go with New Contests, Games and More

December 4, 2002

Jeffrey Nelson
jeffrey.nelson@verizonwireless.com
908-306-4824
Mary Donovan
New Line Cinema
Mary.Donovan@newline.com
212-649-4945

Bedminster, NJ — Can't get enough of Lord of the Rings? Verizon Wireless customers can play games, take polls and quizzes, win prizes, get behind-the-scenes information and chat with other enthusiasts of the classic trilogy. Available through Verizon Wireless services—Get It NowSM, Mobile Web by Verizon Wireless with MSN™ and Mobile MessengerSM—followers can visit www.verizonwireless.com/lotr to satisfy their thirst for adventure and quest for knowledge of Middle-earth.

With the recent launch of the Verizon Wireless Lord of the Rings site, Verizon Wireless, in conjunction with New Line Cinema and AOL Moviefone, offers many chances to win prizes, including a grand-prize trip for four to places where the Lord of the Rings trilogy was filmed in New Zealand, the coolest new wireless phones and Lord of the Rings movie merchandise. The Lord of the Rings: The Two Towers Sweepstakes runs December 31, 2003; to enter the Sweepstakes, register online at: www.verizonwireless.com/lotr.

Verizon Wireless customers with two-way text-messaging capable phones can also participate in two Lord of the Rings short text messaging (SMS) contests. The Quest for Knowledge is a trivia game that tests fans' knowledge of "The Two Towers" movie, while The Two Towers Hidden Message game sends scrambled messages to the player's phone each day. These SMS contests run until January 31, 2003. All participants will automatically be entered to win Lord of the Rings prize packages and the latest Verizon Wireless phones. No purchase is necessary, and more details are available on the Web site.

For Lord of the Rings devotees, two additional SMS options offer a chance to connect with one another: they can join or start a community chat of their own and share opinions with film makers by taking Lord of the Ring polls. Customers can pay as they go for $0.02 to receive and $0.10 to send text messages or select from bundled plans for $2.99 per month for 100 messages, $3.99 per month for 200 messages and $7.99 per month for 600 messages sent or received.

With a Get It Now wireless phone from Verizon Wireless, consumers nationwide can download games, entertainment and productivity applications over the air onto their phone. "The Lord of the Rings: The Two Towers" fans can Get Games and download the Middle-earth's wireless game to experience the movie's action right in the palm of their hands. Airtime charges accrue during the selection and download process, which may take seconds or a few minutes. Once downloaded, the Lord of the Rings: The Two Towers game costs just $1.99 a month and $4.99 for unlimited play, without incurring airtime charges.

When fans use Mobile Web by VZW with MSN, they can access the official Lord of the Rings Web site to play games, get behind-the-scenes information, browse items at the Official Lord of the Rings Shop and read about the culture and people of Middle-earth. And by accessing the Lord of the Rings store through Mobile Web, Verizon Wireless customers receive an exclusive five percent discount on all purchases. Mobile Web by VZW with MSN is an affordable service that is available for a limited time for just $4.99 per month for customers who have a Verizon Wireless digital and an Internet-capable phone.

"Our relationship with New Line Cinema and their blockbuster epic tale is a great way to showcase how wireless phones are becoming lifestyle companions and reflect our interests," said John Stratton, vice president and chief marketing officer for Verizon Wireless. "As we continue to develop and deliver the latest in wireless data services, we also strive to bring our customers popular, exclusive services right to their wireless devices. The collaboration on the Lord of the Rings is another example of our relentless dedication and how we work to bring our customers the best every day."

Customers can access Get It Now, Mobile Web and Mobile Messenger on a variety of phones available at Verizon Wireless Communications Stores throughout the country, at participating RadioShack locations, or online at www.VerizonWireless.com.

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About Verizon Wireless

Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 31.5 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com.

About Get It NowSM

Get It Now service from Verizon Wireless expands a wireless phone into an entertainment device that can also increase personal productivity. Customers with Get It Now-capable phones can download applications over the air and purchase them from their phones. Get Games and Get Fun keep customers entertained, while Get Going applications, made for today's mobile lifestyle, offers restaurant location services with maps, directions and more. View and share digital photos with Get Pix or identify incoming callers by assigning a unique ring with Get Tones. A variety of license-pricing options from a free demonstration to single use to monthly subscriptions are available.

Sweepstakes Game Prizes
Lord of the Rings SMS Sweepstakes

11/25/02 thru 01/31/03

Quest for Knowledge

Each day, registered participants will receive polls and quizzes on The Two Towers movie on their wireless phone.

All answers will automatically be entered to win one of The Lord of The Rings Prize Packs.

  • Grand Prizes: One of two LG 4400 color phones with $15 Prepay Card preloaded with a LOTR Get It Now game
  • 40 Lord of The Rings Prize Packs:
    • 1 The Lord of the Rings: The Two Towers Baseball Cap
    • 1 The Lord of the Rings: The Two Towers T-shirt
    • 1 The Lord of the Rings: The Fellowship of the Ring Extended Cut 4 disk DVD set
    • 2 The Lord of the Rings: The Two Towers Movie Cash Tickets
Lord of the Rings SMS Sweepstakes

11/25/03 thru 01/31/03

Two Towers Hidden Messages

Registered users will receive a daily text message with letters of a Two Towers character or actor out of order.

Each response will be entered to win one of The Lord of The Rings Prize Packs!

  • Grand Prizes: One of two LG 4400 color phones with $15 Prepay Card preloaded with a LOTR Get It Now game
  • 40 Lord of The Rings Prize Packs:
    • 1 The Lord of the Rings: The Two Towers Baseball Cap
    • 1 The Lord of the Rings: The Two Towers T-shirt
    • 1 The Lord of the Rings: The Fellowship of the Ring Extended Cut 4 disk DVD set
    • 2 The Lord of the Rings: The Two Towers Movie Cash Tickets
Lord of the Rings The Two Towers Sweepstakes

11/25/02 thru 12/31/03

Sign up to be eligible to win.

  • One Grand Prize Trip to the LOTR set in New Zealand
    • Flight & hotel accommodations for four
    • Tour of the LOTR set
    • February timeframe
  • Ten Secondary Prizes: LG4400 color phones with $15 Prepay starter card with pre-loaded LOTR Get It Now game
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