Samsung and Verizon Wireless Bring Life-Management Applications to Life - in Full Color

DALLAS and BEDMINSTER, NJ — Samsung Telecommunications America (Samsung), the third largest manufacturer of wireless handsets in the U.S., and Verizon Wireless, the nation's largest wireless service provider, are bringing to market the highly customizable SCH-a530, a clamshell designed wireless phone featuring Verizon Wireless Get It Now^SM, Express Network^SMand TXT Messaging services.

Weighing just over three ounces with a standard battery, the champagne-colored a530 features a Personal Organizer, which includes a calendar, to-do-list, calculator, scheduler, alarm and countdown features. The a530 showcases Samsung's leadership in screen technology via the phone's Super Twisted Nematic (STN) LCD screen. Flip the a530 open and the phone's main screen display supports 65,000 colors; closed the external LCD screen hosts 256-colors and animated graphics. For consumers, these displays enable the ultimate in personalization of caller ID.

Through Get It Now, customers can download applications over the air onto their phone to help them be more productive or have fun. Get It Now customers can play popular games, complete and send their expense reports to the office, personalize their a530 by assigning different tones to different callers and even view and send family photos.

With Verizon Wireless Express Network and the a530, being out of the office doesn't mean being out of the loop. When used with a laptop and Mobile Office connectivity kit, the a530 provides customers with high-speed wireless data access to corporate information, e-mail and the Internet at speeds between 40-60 kilobits per second (kbps) with bursts up to 144 kbps-similar to or better than a home dial-up connection.

The a530's two-way Short Messaging Service (SMS) capabilities accommodate the rising use of messaging services in the U.S. Customers can use Verizon Wireless' TXT Messaging service to send notes to friends, reminders to their teens or to discreetly communicate with the office.

The a530, which retails for $199.99 with a two-year contract after a $50 rebate, is available at all Verizon Wireless Communications Stores and online at www.verizonwireless.com. The Mobile Office Connectivity Kit, also available at Verizon Wireless Communications stores, is $69.99.

Verizon Wireless encourages customers who are upgrading their wireless phone to the new a530 to participate in its exclusive HopeLine^SM phone recycling program. The national HopeLine program distributes previously owned wireless phones to victims of domestic violence, supports non-profit domestic violence advocacy groups and provides an environmentally safe method of recycling phones. Donations are accepted at all 1,200-plus Verizon Wireless Communications Stores across the country. For additional information, customers can also visit www.verizonwireless.com/hopeline.

About Samsung Telecommunications America
Samsung Telecommunications America, a Dallas-based subsidiary of Samsung Electronics Company, Ltd., researches, markets and develops wireless handsets and telecommunications products throughout North America. For more information, see STA's website at www.samsungusa.com/wireless.

Samsung Electronics Co. Ltd. is a global leader in semiconductor, telecommunication, and digital convergence technology. Samsung Electronics employs approximately 64,000 people in 89 offices in 47 countries. The company is the world's largest producer of memory chips, TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of four main business units: Digital Media Network, Device Solution Network, Telecommunication Network and Digital Appliance Network Businesses.

About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 33.5 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com.

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