News Release

Verizon Wireless Customers Can Access SpongeBob SquarePants, Blues Clues and Other Nickelodeon Ring Tones and Graphics on Get It Now

Television Favorites SpongeBob SquarePants, Dora the Explorer and More

September 3, 2003

Jeffrey Nelson
Jeffrey.Nelson@VerizonWireless.com
908-306-4824Nancy Muldoon
Nickelodeon Communications
Nancy.Muldoon@nick.com  
212-846-7491

BEDMINSTER, NJ — Verizon Wireless customers can now access Get It NowSM applications based on the top Nickelodeon television hits SpongeBob SquarePants, The Fairly OddParents, Dora the Explorer, and Jimmy Neutron. This new Get It Now offering gives Verizon Wireless customers access to original and highly differentiated content specifically geared toward families, including polyphonic ring tones and character graphics. Through the agreement with Nickelodeon Online, Verizon Wireless customers can download two types of Get It Now content — Nick PhoneTones and Nick-branded games — co-developed by Nickelodeon's wireless content publishers, Faith West Inc. and THQ Inc.

Nick PhoneTones, published by Faith West Inc., gives Verizon Wireless customers access to more than 30 polyphonic tones, show theme songs and images to help them personalize their wireless phones with their favorite Nickelodeon songs and characters. Verizon Wireless customers can select ring tones and graphics from special Nick-branded features, such as a Blue's bark ring tone from Blue's Clues, as well as polyphonic musical ring tones based on SpongeBob SquarePants, The Fairly OddParents and Dora the Explorer theme songs.

"We are excited to offer families the latest in Nickelodeon games and ring tones," said Jim Straight, vice president of wireless data and multimedia services for Verizon Wireless. "Our arrangement with Nickelodeon expands our growing list of brand-name content and helps us to provide fun and familiar games and ring tones to our growing number of Get It Now users."

"Our distribution arrangement with Verizon Wireless is a major component to our 'Three Screens, One Vision' strategy that over time will enable millions of our TV viewers, online audiences and other constituents to interact with our brand in innovative ways," said Mike Skagerlind, senior vice president and general manager, Nickelodeon Online. "We're delighted to add another 'screen' through which our audience can play with Nickelodeon — the wireless phone screen."

Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers using select Get It Now-enabled handsets can access the Get It Now virtual store. Nick PhoneTones are available on the Motorola T720 for $1.49 for 1-use purchase, $6.49 for 5-use purchase and $9.99 for 10-use purchase. On the Motorola T720pp with $30 [SETUP] Card, Nick PhoneTones are available for $1.99 for 1-use purchase, $8.99 for 5-use purchase and $14.99 for 10-use purchase. Both phones offer Verizon Wireless customers a free demo of Nick PhoneTones.

Verizon Wireless products and services are available in more than 1,200 Verizon Wireless Communications Stores, at participating Circuit City and RadioShack locations and on the Web at www.verizonwireless.com. For more information about Get It Now from Verizon Wireless, visit www.verizonwireless.com/getitnow.  

About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 34.6 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com.  

About Get It Now
Get It Now from Verizon Wireless puts a virtual software store inside a wireless phone. Customers with Get It Now-capable phones can download applications over the air and purchase them from their phones. getTXT, getIM and getEMAIL help customers stay in touch and communicate with others. getGAMES keeps customers entertained, while getGOING applications, made for today's mobile lifestyle, offers restaurant location services with maps, directions and more. View and share digital photos with getPIX, check out Web cams with getFLIX or identify incoming callers by assigning a unique ring with getTONES. getALERTS keeps customers informed while getBROWSING lets them access the Web from their wireless phone.

About Nickelodeon
Nickelodeon, now in its 24th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 86 million households and has been the number-one-rated basic cable network for more than seven consecutive years. Nickelodeon Online is the division of Nickelodeon that creates the leading kids, and parents of young kids, websites - nick.com and nickjr.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

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