News Release

¡UBÍCATE! Released as First Educational Film in Spanish Depicting Healthy Relationships for Latino Teens

Latino Teens Face Unique Challenges in Dating Relationships, Gender Roles, Communication with Parents and Peer Pressure

September 15, 2003

Karen Smith
Karen.Smith@VerizonWireless.com
763-595-2511Kristi Nelson
For Verizon Wireless
kjn@lilja.com
952-893-7140

ST. PAUL, MN — The complex issues teens face in developing healthy relationships are portrayed in ¡UBÍCATE!TM (Find Yourself!), the first Spanish language educational film on Latino teen relationships, that debuted here today. Community leaders and educators attended a premiere hosted by Verizon Wireless, a major underwriter of production and marketing for the film.

Developed by Casa de Esperanza, a local nonprofit domestic violence agency run by Latinos for Latinos, the film is the first of its kind to be produced in the United States. The 17-minute film addresses the complex, yet common issues young Latinos face in developing healthy relationships. "Because of Verizon Wireless' support, we are able to create awareness about this project that will begin a dialogue within the Latino community, and among Latino teens, to improve their relationships," said Lupe Serrano, executive director of Casa de Esperanza.

"Our research showed that there is no Spanish-language film specifically geared to facilitate youth discussion on these issues," Serrano said. "We developed the film with input from Latino teens in our local after-school programs about the issues they face, from dealing with dating violence to communicating with parents and gender roles within families." The principal actors represent young Latinos from the Twin Cities, including students from Casa de Esperanza's after-school youth programs.

As the Latino population has tripled in the last decade1, the unique challenges facing Latino youth also have grown. Since 1994, nationally Latino teens have had the highest teen birth rate in the nation at 97.4 per 1,000, nearly double the national rate of 52.3 per 1,0002. The Latino dropout rate is 2.5 times the rate for African Americans and 3.5 times the rate for non-Latino whites3. Closer to home, more than 40 percent of Latino children in Minnesota live in poverty4.

Verizon Wireless, a corporate supporter of programs that help prevent domestic violence, is providing $35,000 through its exclusive HopeLineSM program, to support production and marketing efforts for ¡UBÍCATE!. Verizon Wireless also has underwritten costs to send the film to 100 Latino organizations, schools and domestic violence organizations throughout Minnesota. Casa de Esperanza staff will facilitate two youth forums, sponsored by Verizon Wireless, where ¡UBÍCATE! will be shown and discussed with Latino youth. The forums will be held Oct. 23 at El Colegio Charter High School in Minneapolis and in St. Paul next spring. A grant from the General Mills Foundation also helped underwrite the production costs.

"¡UBÍCATE! is designed to reach Latino teenagers with important messages about their family, peer and dating relationships," said Viki L. Radden, president — Great Plains Region, Verizon Wireless. "Verizon Wireless is fully committed to combating domestic violence, and we believe that ¡UBÍCATE! will provide a valuable and much-needed tool for educators to use with Latino teens."

The film begins with a discussion with Latino teens about relationships in their lives. Four scenes depict the complex, yet typical issues facing Latino youth: a young Latina teen who is in an abusive relationship and thinks she might be pregnant; the conflict between brother and sister in a family with underlying gender role sexism; the cultural divide between a Latino teen and his parents; and a teen struggling with issues at home and at school who turns to friends with risky behavior. A final scene, "Haz la diferencia!" (Make a difference!), underscores how teens can help support and educate one another. ¡UBÍCATE! was created through the leadership of Casa de Esperanza staff members Patricia Tototzintle, executive producer, and Carmen González and Claudia Pineda, co-producers and scriptwriters. A student volunteer in Casa de Esperanza's youth program, Pablo López, served as an associate producer, scriptwriter and actor. The cast includes professional and non-professional actors from a variety of Latin American backgrounds to depict the diversity within Latino cultures. A student at El Colegio High School, Jessica Guzmán, created the artwork concept used to market ¡UBÍCATE!. Original songs by local musicians Onan Barrera and the team of Nachito and Mirdalys Herrera are featured in a score overseen by Dr. Bob Stacke of Augsburg College.

¡UBÍCATE! will be marketed throughout the United States, Mexico, Central and South America by Casa de Esperanza. Copies of the film also are available for sale in DVD or VHS format at www.casadeesperanza.org.  

1Hennepin County Census Data, September 25, 2001.
2National Campaign to Prevent Teen Pregnancy, 1999. "Teen Pregnancy and Childbearing among Latinos in the United States," www.teenpregnancy.org/fact_latam.htm.  Accessed: October 24, 2001.
3Secada Walter G., Rudolfo Chavez-Chavez, Eugene Garcia, Ciprano Munoz, Jannie Oakes, Isaura Santiago-Santiago, and Robert Slavin. 1998. No More Excuses: The Final Report of the Hispanic Dropout Project. Washington D.C.: U.S. Department of Education.
4U.S. Bureau of the Census, 2000. Current Populations Survey. Washington D.C.: Government Printing Office

About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 34.6 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com.  

About HopeLine
Through its exclusive HopeLine program, Verizon Wireless puts services and equipment to work to help prevent domestic violence. The company collects no-longer-used phones to be refurbished or recycled and/or sold. With the funds raised from those sales, Verizon Wireless purchases wireless phones to donate with airtime to victims of domestic violence and makes monetary contributions to local domestic violence organizations. Since 1995, Verizon Wireless has collected more than 1.2 million used wireless phones and from January to June 2003, Verizon Wireless has donated over $1.5 million in monetary and other contributions to domestic violence shelters and prevention programs across the country. Learn how you can help support HopeLine online at www.verizonwireless.com/hopeline.  

About Casa de Esperanza
Founded in 1982, the mission of Casa de Esperanza is to mobilize Latinas and Latino communities to end domestic violence. Originally founded as a shelter for battered Latinas, today Casa de Esperanza provides a wide array of services including direct support to families, community education and advocacy. One of only a few domestic violence organizations in the nation run by Latinos for Latinos, the organization serves 3,000 individuals and families annually in the Twin Cities. Casa de Esperanza runs the only 24-hour bilingual (Spanish/English) crisis line statewide to reach an additional 4,000 people across Minnesota each year. For more information visit www.casadeesperanza.org.  24-hour bilingual (Spanish/English) crisis line: 651-772-1611.

####