News Release

Verizon Wireless and Kodak Forge Strategic Relationship

KODAK Mobile Service Coming to Verizon Wireless Get It Now Customers

February 11, 2004

Jeffrey Nelson
Jeffrey.Nelson@VerizonWireless.com
908-306-4824Liz Scanlon
Kodak
liz@ofoto.com
510-295-7542

Gerard Meuchner
Kodak
gerard.meuchner@kodak.com
585-724-4513

ROCHESTER, NY and BEDMINSTER, NJ — Eastman Kodak Company and Verizon Wireless, the nation's largest wireless service provider, today announced that KODAK Mobile Service will be available to Verizon Wireless' Get It Now® customers. With KODAK Mobile Service - offered through Kodak's Ofoto subsidiary - Verizon Wireless customers will be able to view, share, organize, and store their digital photos in one trusted place.

"Kodak has a history of making photography easy and convenient for the world's consumers," said Lisa Gansky, general manager, Digital Imaging Services, Eastman Kodak Company. "Teaming up with Verizon Wireless not only expands Kodak's ability to reach customers of the largest wireless service provider in the U.S., but it also widens our leadership position in mobile imaging and, in the future, will broaden opportunities for our retail partners. Based on the rising popularity of mobile imaging, the growth of camera-phone use, and Verizon Wireless' leadership, we are energized about this strategic alliance."

Verizon Wireless and Kodak plan to launch a series of marketing programs and new service offerings in the coming weeks. Verizon Wireless customers who have a Get It Now-capable camera phone will be able to download the KODAK Mobile Service application to their phone. Get It Now from Verizon Wireless is a virtual store with hundreds of applications available for download over the air - without hooking up to a PC or visiting a Verizon Wireless Communications Store.

"Verizon Wireless is equally excited to work with the world's leading photography brand," said Jim Straight, vice president of wireless data and multi-media services for Verizon Wireless. "Camera phones are increasing in popularity, and we're linking Kodak's premier mobile imaging service with our popular Get It Now service to help our customers enjoy and maximize the use of their camera phones."

KODAK Mobile Service
Launched in November of 2003, KODAK Mobile Service (www.kodakmobile.com) offers camera phone users anytime, anywhere access to their digital photos and phone-captured video. KODAK Mobile Service is an easy-to-use, comprehensive service for the growing number of camera phone users to access and interact with all of their digital pictures and mobile-captured video on the go. With KODAK Mobile Service, users can:

  • Intuitively store and organize all their pictures and phone-captured video in one location;
  • Share all their digital and mobile pictures and stories with friends and family right from their camera phone;
  • View and organize images, including photos from family and friends, on a computer or phone.

KODAK Mobile Service is currently available free for trial initially to customers in the U.S. After the trial, customers can subscribe to the service on a monthly or annual basis through a participating carrier or directly through KODAK Mobile Service. Customers can visit www.kodakmobile.com for further information.

Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a select Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store. Get It Now phones are available in more than 1,200 Verizon Wireless Communications Stores, at participating Circuit City and RadioShack locations, and on the Web at www.verizonwireless.com. For more information about Get It Now, visit www.verizonwireless.com/getitnow.  

About Eastman Kodak Company and infoimaging
Kodak is the leader in helping people take, share, print and view images - for memories, for information, for entertainment. The company is a major participant in infoimaging, a $385 billion industry composed of devices (digital cameras and flat-panel displays), infrastructure (online networks and delivery systems for images) and services & media (software, film and paper enabling people to access, analyze and print images). With sales of $13.3 billion in 2003, the company comprises several businesses: Health, supplying the healthcare industry with traditional and digital image capture and output products and services; Commercial Printing, offering on-demand color printing and networking publishing systems; Commercial Imaging, offering image capture, output and storage products and services to businesses and government; Display & Components, which designs and manufactures state-of-the-art organic light-emitting diode displays as well as other specialty materials, and delivers optics and imaging sensors to original equipment manufacturers; and Digital & Film Imaging Systems, providing consumers, professionals and cinematographers with digital and traditional products and services.

For more information about KODAK Mobile Service, please visit www.kodakmobile.com.  

About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 37.5 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com.  

About Get It Now
Get It Now from Verizon Wireless puts a virtual software store inside a wireless phone. Customers with Get It Now-capable phones can download applications over the air and purchase them from their phones. getTXT, getIM and getEMAIL help customers stay in touch and communicate with others. getGAMES keeps customers entertained, while getGOING applications, made for today's mobile lifestyle, offers restaurant location services with maps, directions and more. View and share digital photos with getPIX, check out Web cams with getFLIX or identify incoming callers by assigning a unique ring with getTONES. getALERTS keeps customers informed while getBROWSING lets them access the Web from their wireless phone.

Kodak and KODAK Mobile Service are trademarks of Eastman Kodak Company.

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