BEDMINSTER, NJ and SAN FRANCISCO, CA — Verizon Wireless and Faith West Inc. said they will launch master clip ringtones from BMG and EMI Music this week, an expansion of the popular Get Tones offering in the Verizon Wireless Get It Now® virtual software store. The hot new service introduces a catalog of full fidelity hit singles from key artists in a compressed version of the original recording, including vocals, so users can download real music tones right from Verizon Wireless phones with Get It Now service.
Faith West and Verizon Wireless will distribute content from record labels EMI Music, BMG and Epitaph. The new service launches with music from artists including Coldplay, The Strokes, Pink, Kelis, Yellowcard, the Distillers, and Pink Floyd.
"Master clip tones are a fun new way for music lovers to personalize their phones, and we're pleased to work with EMI, BMG and Faith West to bring this offering to our customers," said Paul Palmieri, Executive Director of Business Development for Verizon Wireless.
"Working with Verizon Wireless opens up an exciting new market, and is a powerful way to connect artists and fans," said Ted Cohen, Senior Vice President, Digital Development and Distribution for EMI Music. "The Get It Now environment is ideal because it's secure and easy for consumers to use."
"We're pleased to introduce our artists' recordings to customers of the nation's largest carrier," said Kieve Huffman, Vice President Digital Marketing and Licensing, BMG Strategic Marketing Group. "We're excited about the prospects of mobile music and the new level of exposure it offers for our artists."
Polyphonic ringtones have consistently been among the most popular offerings on Get It Now. By working with Faith West, Verizon Wireless will deliver high quality song clips for use as ringtones.
"Some songs need the vocals to make them work," said Carolynne Schloeder, president of Faith West. "We give you the recorded song so you can really make a statement when your phone rings."
The new service, called Modtones DJ, is available through the Get It Now service in the Get Tones aisle for Verizon Wireless consumers. Master clip ringtones are priced at $2.99 each, with the charges appearing on the consumer's mobile phone bill. The service launches on the LG 6000 handset and is expected to be available on additional handsets.
About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 37.5 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.
About Get It Now
Get It Now from Verizon Wireless puts a virtual software store inside a wireless phone. Customers with Get It Now-capable phones can download applications over the air and purchase them from their phones. getTXT, getIM and getEMAIL help customers stay in touch and communicate with others. getGAMES keeps customers entertained, while getGOING applications, made for today's mobile lifestyle, offers restaurant location services with maps, directions and more. View and share digital photos with getPIX, check out Web cams with getFLIX or identify incoming callers by assigning a unique ring with getTONES. getALERTS keeps customers informed while getBROWSING lets them access the Web from their wireless phone.
About Faith West Inc.
Faith West makes mobile phones rock. A wholly owned subsidiary of publicly traded Japanese corporation Faith, Inc., Faith West delivers high-impact mobile content to consumers and wireless carriers under the Modtones brand. The company also provides service to licensees of its parent company's software based mobile sound solutions worldwide, including authoring tools to create mobile content in the proprietary CMX(R) multimedia format developed by QUALCOMM with Faith technology. Faith West is headquartered in San Francisco, CA. http://www.faithwestinc.com.
About EMI Music
EMI Music is the world's largest independent record company, operating in nearly 50 countries around the world. Its record labels include Angel, Astralwerks, Blue Note, Capitol, EMI, EMI Classics, Manhattan, Mute, Parlophone and Virgin.
BMG is a global music division of Bertelsmann AG, one of the world's leading media companies. BMG owns more than 200 record labels in 41 countries including Ariola, Arista Records, J Records, Jive Records, RCA Records, and RCA Label Group - Nashville. In addition, BMG's music publishing operations are the third largest in the world.
Founded in 1981 by Bad Religion guitarist Brett Gurewitz, Epitaph Records is one of the oldest and most successful punk/indie record labels. While remaining resolutely underground, the label has tasted its share of commercial success with releases by artists such as Offspring, Rancid, Pennywise, NOFX, Bad Religion and The Dropkick Murphys. Through its imprint labels Anti-, Burning Heart, and Hellcat, Epitaph has produced records by a more eclectic range of artists, including Tom Waits, Eddie Izzard, Merle Haggard, The Hives, Nick Cave, The Refused, and The Distillers. The label operates out of offices in California, Canada, Melbourne and the Netherlands. Brett Gurewitz owns Epitaph Records.