News Release

Verizon Wireless Names New Associate Director of Strategic Sales For Dallas/Fort Worth, Texas Area

March 23, 2004

Jimmy Duvall
Jimmy.Duvall@VerizonWireless.com
817-258-1980Lora Friedrichsen
Golin/Harris International for Verizon Wireless
Lfriedrichsen@golinharris.com
972-308-9138

DALLAS, TX — Verizon Wireless has named Amanda Franklin associate director of strategic sales for the Dallas/Fort Worth area. Headquartered in Lewisville, Franklin will be responsible for leading, planning and directing voice and data sales activity in the business-to-business channel. In this role, Franklin will also develop sales and marketing plans for growing Verizon Wireless' customer acquisition and retention.

"Amanda's extensive wireless experience and business skills will be a tremendous asset to our business-to-business channel," said Jim O'Brey, director of business sales for Verizon Wireless. "Her role is critical, as more and more business customers are looking for reliable wireless service, and we are confident in her ability to help us expand our growth in the Dallas/Fort Worth area."

Franklin has more than 15 years of experience in sales and marketing in the wireless industry, and she has held a number of executive sales management roles with responsibilities in business development, market development and account management for companies including TransUnion, AT&T Wireless and Cellular One. Before joining Verizon Wireless, Franklin served as vice president of vertical markets for TransUnion in Chicago.

Franklin earned a bachelor's degree from Texas Tech University, and a M.B.A. from Southern Methodist University.

About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 37.5 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com.  To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.

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