News Release

Wireless Use 10 Years Later in Novi, Michigan: How Far Have We Come?

Verizon Wireless' Novi Store Celebrates 10-Year Anniversary

May 5, 2004

Michelle Gilbert
Michelle.Gilbert@VerizonWireless.com
248-915-3680Jackie Perreca
For Verizon Wireless
jperreca@marxlayne.com
248-855-6777

NOVI, MI — Over the years, wireless phones have provided customers with added safety and security as well as enhanced how they conduct business and go about their daily lives. In honor of Verizon Wireless' 10-year anniversary of its Novi location, the company acknowledges-with a grin- its role in adding to the Top 10 ways the devices have changed our lives:

    1. Not being able to say "Can you hear me now?" without someone wondering if you are in a commercial.
      2. Making the 9-to-5 workday last 24/7.
        3. Reclaiming the largest "footprint" from Matthew McGrory, who is listed in "Guinness World Records" with a 28 1/2 shoe size, by redefining "footprint" as a nationwide wireless network.
          4. Transforming popular radio songs into personalized ringtones.
            5. Raising a generation of kids who don't know what "long distance calling" means.
              6. Updating grandparents (who fly south for the winter) on the grandkids through picture messages sent from camera phones.
                7. Making millions of people look as if they are talking to themselves while driving or shopping when they are really talking into an inconspicuous headset.
                  8. Making wireless phones a "must-have" fashion accessory on belts.
                    9. Creating a text-messaging vocabulary, forcing parents to read a book to decode what their kids are communicating.
                      10. Generating long lines while individuals play "bowling" or other wireless games on their phones.

                      "Wireless phones have changed the way we communicate, conduct business and even organize our hectic lives,'" said Greg Haller, president — Michigan/Indiana/Kentucky Region, Verizon Wireless. "We felt it was only fitting to mark our milestone anniversary in Novi by celebrating some of the ways wireless phones have influenced Americans.

                      "Since opening our Novi store a decade ago," Haller added, "this vibrant community has grown by leaps and bounds. We look forward to being a part of its continued success for many more years to come."

                      Verizon Wireless' Novi store is located at 43025 Twelve Mile Rd., across from Twelve Oaks Mall. Store hours are Monday — Saturday, 9:30 a.m. to 8 p.m. and Sunday, 11 a.m. to 5 p.m.

                      About Verizon Wireless
                      Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 39 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com.  To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.

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