News Release

Verizon Wireless Customers Can Travel To A Kingdom "Far, Far Away" With Activision's Shrek 2 Wireless Game on Their Get It Now-Enabled Phones

Interactive Game Features Characters/Adventures from the DreamWorks Hit Movie

June 29, 2004

Jeffrey Nelson
Jeffrey.Nelson@VerizonWireless.com
908-306-4824Lisa Fields
Activision, Inc.
lfields@activision.com
310-255-2227

BEDMINSTER, NJ, SAN DIEGO and SANTA MONICA, CA — Verizon Wireless, the nation's leading wireless service provider, and Activision, Inc., (Nasdaq: ATVI) a leading worldwide developer, publisher and distributor of interactive entertainment, announced today that the Shrek® fairytale has come to life for Verizon Wireless customers with the availability of the Shrek 2™ wireless game for Verizon Wireless Get It Now® customers. Shrek 2, the wireless game, lets players embark on adventures based on the hit movie by playing as the film's main characters, including Shrek, Donkey, Princess Fiona™ and Puss in Boots™.

In the Shrek 2 wireless game, Shrek, everyone's favorite ogre, is a long way from his swamp and facing his wildest, scariest adventure yet. Verizon Wireless Get It Now customers can control a team of up to four characters, switching between them to complete wild and challenging adventures while dodging and defeating enemies.

Shrek 2, the wireless game, is available in the getGAMES shopping aisle of the Get It Now virtual store. Verizon Wireless customers can download the Shrek 2 wireless game onto select Get It Now-enabled phones, including the LG VX4400, VX6000, and VX4600, for just $2.99 monthly access or $6.99 for unlimited use purchase. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.

Verizon Wireless products and services are available in more than 1,200 Verizon Wireless Communications Stores, at participating Circuit City and RadioShack locations and on the Web at www.verizonwireless.com.  

About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 40 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.  

About Get It Now
Get It Now from Verizon Wireless puts a virtual software store inside a wireless phone. Customers with Get It Now-capable phones can download applications over the air and purchase them from their phones. getTXT, getIM and getEMAIL help customers stay in touch and communicate with others. getGAMES keeps customers entertained, while getGOING applications, made for today's mobile lifestyle, offers restaurant location services with maps, directions and more. View and share digital photos with getPIX, check out Web cams with getFLIX or identify incoming callers by assigning a unique ring with getTONES. getALERTS keeps customers informed while getBROWSING lets them access the Web from their wireless phone.

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $948 million for the fiscal year ended March 31, 2004.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.  

Get It Now is a registered trademark of Verizon Wireless. All other trademarks are property of their respective owners.

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