BEDMINSTER, NJ and ATLANTA, GA — Planning outdoor activities this summer? Want to know the weekend weather forecast? Look no further than the new service from The Weather Channel Interactive on Verizon Wireless' new Mobile Web 2.0-enabled phones. Verizon Wireless, the nation's leading wireless service, and The Weather Channel® (TWC), the nation's premiere provider of trusted weather information, announced today that weather information from The Weather Channel is available to subscribers of the newly launched Mobile Web 2.0SM service.
Verizon Wireless' Mobile Web 2.0 customers can receive current conditions and exclusive extended forecasts from The Weather Channel for 98,000 locations around the world -- from wherever they are. In addition to these important reports, customers can also view weather-related, regional news articles for the U.S., detailing the weather's impact on cities throughout the nation.
The new application from The Weather Channel Interactive features vibrant graphics that more closely resemble those found on TWC's popular Web site, weather.com®, which currently ranks as the most popular source of online weather information, the top news and information site and the tenth largest site on the Web according to Nielsen//NetRatings. Additionally, the enhanced application makes it even easier for customers to search for their favorite locations. Simply enter a zip code or city name or quickly browse through 18 major cities -- which are also identified by airport codes, making the search extremely convenient for business travelers. Regular travelers can also save their favorite locations in order to easily retrieve timely reports for their hometown, frequent business destination, weekend vacation spot and other cities of interest.
Mobile Web 2.0 is self provisioning, eliminating the need for customers to call customer service or visit a Verizon Wireless store to sign up for the service. Customers simply register for Mobile Web 2.0 content right from their Mobile Web 2.0-capable wireless handsets.
"We are pleased to offer Verizon Wireless customers an enhanced version of the mobile weather application that they've come to rely on and that helps them plan their busy lives when away from the television and computer," said Louis Gump, director of mobile products and services for The Weather Channel Interactive. "We want to ensure that everyone is able to access our trusted and exclusive weather reports throughout the day -- wherever they are. Through our ongoing relationship with Verizon Wireless, we've been able to provide useful and timely information to customers wherever they may travel with their mobile phones."
"We want to present our valued customers with the best interactive content available -- and TWC's service for Mobile Web 2.0 certainly fits that description," said Jim Straight, vice president of wireless Internet and multimedia services for Verizon Wireless. "Through this new application, our customers will always have important weather information at their fingertips, customized for their wireless devices, to help them stay one step ahead of ominous storms and severe weather."
Verizon Wireless customers can access weather updates and information from The Weather Channel on their mobile phones under the Weather category on the new Mobile Web 2.0 home screen, VZW Today. Mobile Web 2.0 is available for $4.99 monthly access, plus airtime.
Verizon Wireless' Mobile Web 2.0 is initially available on LG VX7000 camera phone and the LG VX4500 phone. Customers can purchase the LG VX7000 for $179.99 after a $70 mail-in rebate with a two-year customer agreement; the LG VX4500 retails for $89.99 with a two-year customer agreement after a $30 mail-in rebate.
Verizon Wireless products and services are available in more than 1,200 Verizon Wireless Communications Stores, at participating Circuit City and RadioShack locations and on the Web at www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 40 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE: VOD) (LSE: VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.
About Mobile Web
Mobile Web 2.0 gives Verizon Wireless customers access to news, tools and information from the nation's top content providers. The simple, intuitive format makes it easy to access content from many categories, including News, Sports, Weather, Entertainment, Business, Email and More. Mobile Web 2.0 is self provisioning, eliminating the need for customers to call customer service or visit a Verizon Wireless Communications Store to sign up for the service.
About The Weather Channel
The Weather Channel, a 24-hour weather network, is seen in over 87 million U.S. households. Its Web site, weather.com, attracts more than 25 million unique users per month and is currently ranked number 10 among all Web sites by Nielsen//NetRatings. The Weather Channel also operates Weatherscan, a 24-hour, all-local weather network distributed to almost 7 million households, The Weather Channel Radio Network, The Weather Channel Newspaper Services and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications, with wireless weather products accessible through high-speed Internet services, phones, pagers, Palm Pilots, and other personal digital assistants. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company.