News Release

Celebrate Fiesta Week at Verizon Wireless Stores in Metro New York and Northern New Jersey

Gifts, Sweepstakes and Family Fun Slated For Participating Company Stores in Metro New York and Northern New Jersey

July 1, 2004

David Samberg
David.Samberg@VerizonWireless.com
845-365-7212Robin B. Nicol
robin.nicol@vivianir.com
908-789-4719

ORANGEBURG, NY — To show appreciation to its customers and make shopping for wireless services a fun experience for the whole family, Verizon Wireless will host Fiesta Week at 31 company-owned Communications Stores in the New York Metro area from Monday, July 12 through Saturday, July 17, 2004. The celebration will feature special offerings and giveaways at all participating stores, and special appearances by Hispanic TV news and radio personalities at select locations.

During Fiesta Week, the first 10 customers at each of the 31 participating stores to purchase a wireless handset on a new or existing service account will receive two tickets to the MetroStars game on August 8, 2004 at Giants Stadium, while supplies last. Balloons, snacks and activity books will be available for children at these stores. In addition, all visitors to participating stores may enter a sweepstakes to win both local and grand prizes. No purchase is required. Six grand prize winners will receive a DVD player and four tickets to a New York Yankees home game. Six runners up will win two tickets to a Yankees home game. The grand prize drawing will be held on Wednesday, July 21, at noon at the Queens Center Mall store at 90-15 Queens Boulevard in Queens.

Fiesta Week also will feature special appearances by Hispanic TV news and radio personalities at Verizon Wireless Communications Stores located in Long Island City, the Queens Center Mall, the Bronx and Manhattan on 86th Street in New York, and in Secaucus and Elizabeth in New Jersey. Media represented will include WADO, WCAA, WSKQ and WPAT radio, and Telemundo TV. For store addresses, a schedule of appearances and complete details about Fiesta Week, visit www.verizonwireless.com/fiesta.  

The 31 stores participating in Fiesta Week also offer a complete Spanish-language shopping experience. Marked with signs that read "Hablamos Espanol" and located in areas with large Hispanic populations, the stores feature bilingual wireless phone and service plan displays, brochures and pricing information to make shopping easier and more convenient for Spanish-speaking customers. In addition, specially trained bilingual sales representatives wearing name tags with "Hablo Espanol" are available in these stores to assist customers with wireless purchases and questions.

The Spanish-language services at Verizon Wireless Communications Stores are part of the company's commitment to offer customers the best wireless experience available, from shopping to customer care, billing and service on the nation's largest, most reliable wireless network. Other new offerings for Spanish-speaking customers include a Spanish-language bill, bilingual staffing in customer service centers, telesales offices and authorized agent locations, and a variety of products and services developed to meet the needs of the more than 3.5 million Hispanics in the New York Metro area. IN Network calling to Puerto Rico, which offers unlimited wireless calls to and from Puerto Rico on an America's ChoiceSM calling plan; blah!, a multi-language mobile chat service; and 411 Connect, a directory assistance service with a Spanish option, are a few of those services.

About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 40 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com.  To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.  

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