News Release

There Has Never Been an Easier Time to Get It Now

Verizon Wireless Offers New Get It Now Categories, Catalog and Savings

August 10, 2004

Jeffrey Nelson
Jeffrey.Nelson@VerizonWireless.com
908-306-4824

BEDMINSTER, NJ — Verizon Wireless, the nation's leading wireless service provider, today announced it has reorganized its Get It Now® downloadable applications menu to make it even easier for customers to browse and choose from 500 unique applications. Verizon Wireless has added a new shopping aisle in the Get It Now virtual store, getFUN, and enhanced several of the virtual shopping aisles with additional categories so that customers can easily find exactly what suits their interests. Customers can see the enhancements on select handsets or in the new Get It Now printed catalog, available now in Verizon Wireless Communications Stores.

New Categories

With virtual shopping aisles including getGAMES, getTONES, getGOING, getPIX, getFUN and getMESSAGING, the Get It Now virtual store is organized to help customers find what they want, when they want it. The getFUN shopping aisle now includes Entertainment, Food and Drink, Astrology/Spiritual, Comics and Greeting Cards categories to help customers easily find the applications that suit their interests. getGOING includes new categories for quickly finding Weather, Sports, News, Travel, Directories, Business/Tools, Health/Fitness and Education applications. The getPIX shopping aisle includes Wallpapers, Photo Viewers and Flix categories, while the popular getGAMES aisle includes Top Sellers, Movie, Action, Sports, Classic, Casino, Strategy, Puzzle and Kids game applications. For customers who want to find the newest additions to the Get It Now virtual store, simply select the "What's New" category from the Get It Now home screen. Spanish speakers can also see which applications are available in the Spanish language by selecting "Aplicaciones en Espanol."

"Verizon Wireless customers are loving Get It Now downloads, with more than 70 million applications downloaded onto handsets since we introduced the service less than two years ago," said Paul Palmieri, executive director of business development for Verizon Wireless. "With a catalog of more than 500 Get It Now applications available to our customers today, the new menu is easy to navigate and find just what you're looking for."

New Get It Now Catalog for Customers

Verizon Wireless printed the new Get It Now catalog so that customers can see all of the service's capabilities while shopping for a new phone, service plan or accessories. This full-color catalog shows customers how easy it is to do so many things with their Get It Now-enabled phones: instant message friends and family, receive TXT alerts about traffic conditions, play one of hundreds of mobile games, customize phones with unique ringtones — even see where the latest summer blockbuster movie is playing and get directions to the theater. Packed with the latest features and promotional offers, the Get It Now catalog is updated regularly and available at Verizon Wireless Communications Stores and other participating retailers. The Get It Now catalog is also available in Spanish at select locations.

Savings with Get It Now Value Packs

For customers interested in TXT or Picture Messaging or Verizon Wireless' new Mobile Web 2.0SM service, they can now sign up for one of the Get It Now Value Packs to save money. Value Packs are available in both camera and non-camera phone packs and customers may purchase bundles priced at $7.99 for 500 TXT Messages and 20 Picture Messages; $9.99 for 750 TXT Messages and 20 Picture Messages; $14.99 for 1500 TXT Messages and 40 Picture Messages. Mobile Web 2.0 is also available on certain bundles.

Verizon Wireless products and services are available in more than 1,200 Verizon Wireless Communications Stores, at participating Circuit City and RadioShack locations and on the Web at www.verizonwireless.com. Airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled handset and Verizon Wireless digital service. For more information on Get It Now, visit www.verizonwireless.com/getitnow.  

About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 40.4 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com.  To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.  

About Get It Now
Get It Now from Verizon Wireless puts a virtual software store inside a wireless phone and lets customers download applications over the air and purchase them directly from their phones. Virtual shopping aisles include getGAMES, getTONES, getGOING, getPIX, getFUN and getMESSAGING to help customers find what they want, when they want it.

Get It Now is a registered trademark of Verizon Wireless.

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