News Release

Verizon Wireless Celebrates Grand Opening of New Store in Idaho Falls, Idaho

Local Celebrity Troy McClain, from "The Apprentice" on NBC TV, to "Guest Star" at Store Grand Opening

August 18, 2004

Georgia Taylor
Georgia.Taylor@VerizonWireless.com
425-603-2894

IDAHO FALLS, ID — In a continuing effort to provide the latest wireless products and services at convenient, accessible locations, Verizon Wireless has moved its retail store a few doors away from its previous Idaho Falls location. The new store is located at 2183 East 17th Street where customers will enjoy a more spacious environment to explore voice and data solutions. To celebrate the store's grand opening, Troy McClain, a former contestant on NBC TV's The Apprentice and a local celebrity, will sign autographs and be available for photographs from 2 — 5 p.m. on Saturday, August 21, 2004. Verizon Wireless will also offer the Samsung SCH-a670 camera phone for only $49.99 from August 21 through September 19, 2004 (requires new 2-year agreement).

The new store offers a premier line of digital wireless phones, data products, and accessories. Verizon Wireless, the leading wireless communications provider in the country, owns and operates four retail locations in the state.

"During the last two years we have invested more than $25 million in our wireless network in Idaho, enhancing its reach and its voice and data capabilities," said Kelley Kurtzman, regional president, Verizon Wireless. "This effort, combined with the opening of a larger store in Idaho Falls, makes it easier for more local residents to benefit from Verizon Wireless' expansive network and wide variety of service plans, with choices to fit any lifestyle and income." Network usage in Idaho increased more than 40 percent in 2003 over 2002.

Grand opening schedule:

Saturday, August 21, 2004
Troy McClain guest appearance from 2 - 5 p.m.

Idaho Falls Communications Store
2183 E. 17th Street
Across from the Grand Teton Mall
208-525-2000

About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 40.4 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com.  To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.

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