News Release

Verizon Wireless' Hippest Customers Can Personalize Their Phones with New Modtones Gallery

Cool Brands Like Rocawear and Emily the Strange Now Available with Modtones Gallery on Get It Now®

September 7, 2004

Jeffrey Nelson
Jeffrey.Nelson@VerizonWireless.com
908-306-4824Ben Eckerson
mPRm Public Relations
For Faith West Inc./Modtones
beckerson@mprm.com
323-933-3399

BEDMINSTER, NJ and SAN FRANCISCO, CA — Verizon Wireless, the nation's leading wireless service provider, and Faith West, a leading mobile content provider, announced today the availability of Modtones Gallery on Verizon Wireless' Get It Now service. Modtones Gallery provides Verizon Wireless' Get It Now customers with a mobile art gallery of images for download from such brands as Rocawear, French Kitty, Yum Pop and Emily the Strange. The images are the very same images that can be found on T-shirts, posters and stickers in the coolest shops around the country. From the music world, Modtones Gallery also offers band imagery from favorites like Phantom Planet.

Faith West's image license with Viacom Consumer Products offers mobile wallpaper from classic pop culture favorites like Beverly Hills 90210, Clueless, Roman Holiday, Saturday Night Fever, Breakfast at Tiffany's and Grease. These entertainment graphics are complemented by new favorites such as images from the recently released Alien vs. Predator from Twentieth Century Fox. Additionally, Modtones Gallery offers a vast array of graffiti scenes, tattoo art and other classic iconography from its team of in-house artists.

"We are always looking for new opportunities to increase our visibility among consumers and with the popularity of the wireless entertainment market, Modtones Gallery was the perfect fit to reach pop and urban fans," said Damon Dash, founder and CEO of Rocawear.

"Faith West is plugged into today's pop and urban cultures — they bring a talent to discern the brands and music for a wide range of customers interested in what's new and hip," said Paul Palmieri, executive director of business development for Verizon Wireless. "Working with Modtones helps us give our customers the ability to stand out and make a statement with their mobile phones."

"Faith West has a long-standing relationship with Verizon Wireless and is committed to offering cutting edge content," said Carolynne Schloeder, President of Faith West. "With Modtones Gallery, consumers can decorate their handsets with a distinctive look and feel that is unique to their personality and lifestyle."

The full-color screen on the LG VX6000 is perfect for showing the best Modtones Gallery has to offer and features a built-in camera for recording and sharing picture-perfect moments. The LG VX6000 is available for $99.99 after a $70 rebate with a two-year customer agreement through October 11, 2004.

Verizon Wireless customers can find Modtones Gallery in the getPIX shopping aisle in the Get It Now virtual store. Verizon Wireless customers with select Get It Now-enabled phones can view the selections for free in a one-time demo and purchase Modtones Gallery for $1.49 for one image, $3.99 for three images or $5.99 for five images. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.

Get It Now-enabled phones are available in more than 1,200 Verizon Wireless Communications Stores, at participating Circuit City and RadioShack locations, and on the Web at www.verizonwireless.com.  

About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 40.4 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.  

About Get It Now
Get It Now from Verizon Wireless puts a virtual software store inside a wireless phone and lets customers download applications over the air and purchase them directly from their phones. Virtual shopping aisles, including getGAMES, getTONES, getGOING, getPIX, getFUN and getMESSAGING, are organized to help customers find what they want, when they want it.

About Faith West Inc.
Faith West makes mobile phones rock. A wholly owned subsidiary of publicly traded Japanese corporation Faith, Inc., Faith West delivers high-impact mobile content to consumers and wireless carriers under the Modtones® brand. The company also provides service to licensees of its parent company's software based mobile sound solutions worldwide, including authoring tools to create mobile content in the proprietary CMX® multimedia format developed by QUALCOMM with Faith technology. Faith West is headquartered in San Francisco, CA. http://www.faithwestinc.com.  

Get It Now is a registered trademark of Verizon Wireless.
Modtones is a registered trademark of Faith West Inc.

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