News Release

Come on Down! Mobliss and Verizon Wireless Unite to Bring the Price is Right Cliffhangers to Get It Now Mobile Users

Mobliss Brings the Classic Game Show Guessing Game to Verizon Wireless Customers

October 5, 2004

Jeffrey Nelson
Jeffrey.Nelson@VerizonWireless.com
908-306-4824Elaine Grabicki
Mobliss, Inc.
elaine@mobliss.com
206-332-1749 ext. 6015

BEDMINSTER, NJ and SEATTLE, WA — Verizon Wireless, the nation's leading wireless service provider, and Mobliss, Inc., a leading developer and distributor of mobile media, marketing and entertainment content, today announced the availability of The Price is RightTM CliffhangersTM on Verizon Wireless' Get It Now® service.

Based on the classic game show, The Price is Right Cliffhangers is as easy and exciting as the TV version. As players guess the retail price of three items, the yodeling mountaineer takes one step closer to the pinnacle for every dollar over or under the actual retail price. The fewer steps he takes, the higher the score! Keep your guesses close or it's down the mountain he tumbles! High scores are kept on a leaderboard so players can compare scores with other users nationwide.

"The launch of The Price is Right Cliffhangers on the Get It Now deck is the latest chapter in our long-standing and positive relationship with Verizon Wireless and its subscribers," said Brent Brookler, president of Mobliss' Games Division. "Our shared commitment to offer a variety of fun games and other diversions to Verizon Wireless' subscribers is emblematic of our broader commitment to put customers first in all phases of development."

The Price is Right Cliffhangers is produced by Mobliss in partnership with FremantleMedia Licensing Worldwide, the licensing division of leading international television production company FremantleMedia. Other Mobliss games available to Verizon Wireless subscribers include Family Feud, Muscle Car Mayhem, Wild West Blackjack, NY Times Crossword, and American Idol.

Everyone can feel like a winner when playing The Price is Right Cliffhangers on the Audiovox CDM-8900. The full-color phone with built-in speakerphone and camera is perfect for multi-tasking and recording exciting moments. The price of the phone is just right: through October 11, 2004, the Audiovox CDM-8900 is available for $99.99 after a $70 rebate with a two-year customer agreement.

Verizon Wireless customers can find The Price is Right Cliffhangers in the getGAMES shopping aisle in the Get It Now virtual store. Verizon Wireless customers with select Get It Now-enabled phones can purchase The Price is Right Cliffhangers for $2.99 monthly access.

The Get It Now virtual store offers customers 500 applications that are easy to use, including games, ringtones, productivity applications and more. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.

Get It Now phones are available in more than 1,200 Verizon Wireless Communications Stores, at participating Circuit City and RadioShack locations, and on the Web at www.verizonwireless.com. For more information about Get It Now, visit www.verizonwireless.com/getitnow.  

About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 40.4 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ - News) and Vodafone (NYSE and LSE: VOD - News News). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.  

About Get It Now
Get It Now from Verizon Wireless puts a virtual software store inside a wireless phone and lets customers download applications over the air and purchase them directly from their phones. Virtual shopping aisles, including getGAMES, getTONES, getGOING, getPIX, getFUN and getMESSAGING, are organized to help customers find what they want, when they want it.

About Mobliss
Mobliss®, an Index Group Company, is the world's leading provider of mobile media and marketing content. Mobliss provides wireless carriers, content creators, advertisers and marketers with the most complete and flexible mobile delivery technology. With Mobliss, customers can choose from a variety of proprietary tools, platforms and systems to create and deliver mobile games, sweepstakes, alerts, and polling solutions. Mobliss also offers other wildly popular games such as Family Feud, Muscle Car Mayhem, American Idol, New York Times Crossword, and Wild West Blackjack. As an Index Group Company, Mobliss clients and services are linked to a worldwide network encompassing innovations from the Japanese, European, and Chinese markets. Mobliss' customers include The Coca-Cola Company, USA Networks, FOX, Toyota and FremantleMedia in conjunction with American Idol. Mobliss has the ability to distribute interactive content to more than 150 million registered wireless subscribers. The company's strategic wireless partners include all major wireless carriers nationwide. Mobliss is headquartered in Seattle, Wash. For more information, please visit us at www.mobliss.com.  

Get It Now is a registered trademark of Verizon Wireless. The Price is Right is a trademark of FremantleMedia Operations BV. Cliffhangers is a trademark of FremantleMedia Operations BV. Based on the FremantleMedia TV program The Price is Right. Licensed by Fremantle Brand Licensing. www.fremantlemedia.com/licensing.

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