News Release

Verizon Wireless Names Michael Darby Manager For Shreveport, Louisiana Communications Store

October 19, 2004

Jimmy Duvall
Jimmy.Duvall@VerizonWireless.com
817-258-1980Jannie Luong
Golin/Harris for Verizon Wireless
jluong@golinharris.com
972-308-9128

SHREVEPORT, LA — Verizon Wireless, the nation's leading wireless provider, has named Michael Darby manager for its Shreveport Communications Store, located at 7230 Youree Drive. Darby will be responsible for customer service, sales merchandising, managing and training store team members and implementing marketing initiatives for Verizon Wireless and its products.

"Michael and his team are off and running with a great start at our first full-service store in Shreveport," said Bill McKinney, director of Retail Stores for Verizon Wireless. "We are excited to have him as part of our team and expect to see this new store grow rapidly under his leadership."

Darby will also be responsible for managing the new Verizon Wireless Communications Store located inside Circuit City, located at 8100 Jump Run Road in Shreveport.

Darby previously served as regional manager for Interstate Connections, where he was responsible for eight wireless retailers across several states. Darby has more than 10 years of sales experience and has been recognized as a top-ranked sales manager multiple times.

The new Verizon Wireless Communications Store is located at 7230 Youree Drive, Suite 110 in Shreveport and is open Monday through Saturday from 10 a.m. to 8 p.m. and Sunday from noon to 5 p.m. Contact Michael Darby, store manager, at 318-798-0272.

About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 40.4 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com.  To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.

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