News Release

Verizon Wireless Customers Win Five of Eight cdmA-List Awards

For Second Consecutive Year, Verizon Wireless Network Recognized for Helping Mobile Professionals Stay Connected and Productive

October 25, 2004

Jeffrey Nelson
Jeffrey.Nelson@VerizonWireless.com
908-306-4824

BEDMINSTER, NJ — Verizon Wireless, the nation's leading wireless provider, congratulates its customers who are winners of the second annual 3G cdmA-List Awards — including Tomra East, UPS, IBM, Continental Lab Products and Earthscope/UNAVCO. Sponsored by QUALCOMM, the 3G cdmA-List Awards recognize leading companies, public agencies and non-profit organizations for their innovative and impactful wireless data solutions.

Eight A-List Winners were selected this year; five of those winners are Verizon Wireless customers. The awards were presented by CMP Media in the following categories: Small Companies, Medium Companies, Large Companies, Government, Non-Profit Organizations and the newly added CDMA2000 1xEV-DO Implementation, as well as two special categories.

Verizon Wireless customers won in the following categories:

Medium Companies: Tomra East — By embedding CDMA-based technology into reverse vending machines that accept used containers and return redemption vouchers, this vending machine maker and provider has increased customer satisfaction and eliminated the cost, installation and maintenance headaches associated with traditional landlines.

Large Companies: UPS — Verizon Wireless' service allowed this global provider of transportation and logistics services to connect to customer data and reports and increase the productivity of its sales team, decrease costs and shorten sales cycles.

1xEV-DO: IBM — With Verizon Wireless' BroadbandAccess service, IBM improved the productivity of its sales professionals by increasing the time its sales force spends with customers and helping the sales force achieve a better work/life balance.

A-List Best of Class: Continental Lab Products — Salespeople at this manufacturer and marketer of products for molecular biology rely on Verizon Wireless' BroadbandAccess high-speed wireless service to connect to their web-based order and inventory system and other business applications.

Innovation: Earthscope/UNAVCO — Using Verizon Wireless' BroadbandAccess high-speed wireless service as the backbone, the Plate Boundary Observatory (PBO) collects data for scientific analysis of earthquake and volcanic processes. PBO is part of the EarthScope project, which is overseen by UNAVCO for the National Science Foundation.

"We congratulate our customers on their well-deserved recognition," said Cindy Patterson, vice president of enterprise data for Verizon Wireless. "The cdmA-List Awards underscore the importance of speed, mobility and simplicity in wireless solutions for companies large and small. We are proud that our customers are clearly leading the way in deploying effective wireless data technologies to improve their business operations."

All nominees were judged on creativity, innovation, overall business impact and quantifiable return on investment (ROI). The cdmA-List awards were presented on October 25 at CTIA Wireless I.T. & Entertainment 2004 in San Francisco.

About Verizon Wireless
Verizon Wireless is the nation's leading provider of wireless communications. The company has the largest nationwide wireless voice and data network and 40.4 million customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.  

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