News Release

Wireless Customers in Dane, Wisconsin Receive Improved Service From Enhanced Digital Network

Verizon Wireless Adds New Cell Site to Benefit Area Residents

December 5, 2004

Carolyn Schamberger
carolyn.schamberger1@verizonwireless.com
847-619-4282Beth Crivello
For Verizon Wireless
beth@corecreative.com
414-291-0912, ext. 122

MADISON, WI — To stay ahead of its growing customer base and demand for its voice and data services, Verizon Wireless has activated a new cell site in Dane, Wis., to improve the company's digital network coverage and capacity along Highway 12 south from Highway 19 to County Road V.

The new cell site increases the strength of the Verizon Wireless network signal, improves signal penetration into area buildings and enables more customers to use their wireless phones concurrently. As a result, Verizon Wireless customers will experience fewer dropped calls and clearer reception while talking on their wireless phones, handling data applications (such as TXT and Picture Messaging) or downloading games and ring tones with the company's Get It Now® services.

"Over the past few years, our customer base in Dane County has grown and the average number of minutes our customers use their wireless phones has increased, resulting in the need for this new cell site," said Tracy Nolan, president—Wisconsin/Illinois Region, Verizon Wireless. "This network enhancement reflects our ongoing commitment to meet the growing needs of our customers and to provide them with the high quality of service they expect from Verizon Wireless."

Activation of this new cell site is a part of Verizon Wireless' continuous effort to increase capacity and augment the quality of its wireless voice and data network in Wisconsin and across the country. Nationally each year, the company invests about $1 billion every 90 days to improve and expand what is already the most reliable wireless network in the United States. This year, the company has spent more than $38 million in its network in Wisconsin to stay ahead of the growing demand for Verizon Wireless products and services.

About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 42.1 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log onto www.thenewsmarket.com/verizonwireless.  

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