News Release

Airborne Entertainment Brings The World's Biggest Comedy Festival To Verizon Wireless V Cast Customers

Just For Laughs Channel Available on the Nation's First 3G Consumer Wireless Broadband Multimedia Service

January 31, 2005

Jeffrey Nelson
Jeffrey.Nelson@VerizonWireless.com
908-306-4824Ross Kleinberg
Alan Taylor Communications
ross@alantaylor.com  
212-714-1280

BEDMINSTER, NJ, WASHINGTON and MONTREAL — Verizon Wireless, the nation's leading wireless service provider, and innovative mobile media publisher Airborne Entertainment today announced the availability of The Just For Laughs Channel on Verizon Wireless' new V CAST wireless broadband multimedia service. V CAST from Verizon Wireless is the first true 3G wireless broadband consumer multimedia service in the country, allowing customers to view crystal clear short content on demand and graphics for 3D games because it runs on Verizon Wireless' Evolution-Data Optimized (EV-DO) network — the only widely available wide-area wireless broadband network in the United States. The V CAST coverage area, which mirrors Verizon Wireless' EV-DO network, is available in more than 30 major metropolitan markets and covers more than 75 million people.

With Just For Laughs on V CAST, Verizon Wireless customers can experience a hilarious collection of eye-popping and gut-splitting footage from the world's largest comedy festival. For the past two decades, Just For Laughs has become renowned as the planet's premiere comedy event. Last summer alone, the Festival entertained 1.7 million comedy fans at more than 2,000 live shows, and was seen on television in more than 100 countries and 70 airlines. The Just For Laughs short content includes video clips from the following three categories, much of which is making its U.S. screen debut on V CAST:

  • Just For Laughs Gags: Innocent bystanders get caught in a series of impossibly ridiculous and hilarious situations. This pioneering hidden camera series is the most popular of its kind in the world.
  • Just For Laughs Offbeat: Laugh, gasp and scratch your head as the world's top acrobats, magicians, jugglers and oddball performers execute twisted tricks you would never dream of.
  • Just For Laughs Stand-Up Series: A star-studded series of the brightest, funniest stand-up performers from around the world.

"We see V CAST doing to wireless handsets what cable did to the TV set in the late '70s —creating an entirely new industry, with new stuff to watch and a new way to watch it," said Andy Nulman, Airborne Entertainment president and a former TV producer with more than 150 shows to his credit. "That said, our mission is to provide V CAST customers with high quality, original content they cannot find anywhere else."

For $15.00 monthly access added to their Verizon Wireless calling plan, customers get the V CAST VPak that includes unlimited access to a wide array of more than 300 daily updated video clips from leading content providers. Just for Laughs video clips and unlimited V CAST basic video clips are included, but application download fees will still apply for 3D games, premium video clips, and all other Get It Now® applications. There are no airtime charges to stream and watch Just For Laughs video clips and stream or download other V CAST content. For a limited time, customers who sign up for V CAST will receive two months of service free. Verizon Wireless V CAST customers also receive monthly access and unlimited browsing on Verizon Wireless' Mobile Web 2.0SM news and information service. In addition, customers can choose from premium video clip content, available at additional cost that includes music videos and more. With Windows Media delivering Just For Laughs video clips to V CAST phones, Verizon Wireless customers receive a high quality wireless multimedia entertainment experience.

V CAST's array of hot new multimedia programming is located in the Get It Now virtual store — customers can access video from favorite news, sports and entertainment providers in the getVIDEO shopping aisle and check out new cutting-edge 3D games in the getGAMES aisle. V CAST customers can find Just For Laughs in the Entertainment section of the getVIDEO shopping aisle. V CAST also gives customers unlimited airtime to browse applications in the other familiar Get It Now shopping aisles — such as getTONES and getGOING.

V CAST customers can find Just For Laughs video clips on the new 3G-capable VX8000 phone that allows customers to stream and download content with just a few clicks and experience outstanding clarity and sharpness. The LG VX8000 is available to Verizon Wireless customers for $199.99 after $70 rebate with a two-year customer agreement. V CAST customers can also find Just For Laughs video clips on the Samsung a890, which is $249.99 after a $70 rebate with a two-year customer agreement, and the CDM8940 from UTStarcom Personal Communications (formerly Audiovox Communications Corp.) for $229.99 after a $70 rebate with a two-year customer agreement.

For more information on Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.  

(EDITORS: High-resolution images of video clips from The Just For Laughs Channel on V CAST are available online. Log on to www.verizonwireless.com/multimedia to preview and request images.)

About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 43.8 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Airborne Entertainment
Airborne Entertainment is a leading publisher of entertainment content for mobile phones. The company creates, packages, and distributes games, lifestyle applications, messaging services, ringtones and graphics in conjunction with the world's most recognizable media and consumer brands. Airborne's distribution network comprises all tier-one North-American mobile operators, reaching nearly 100% of enabled mobile subscribers, as well as a growing number of mobile subscribers in foreign markets. For more information, please visit www.airborne-e.com.  

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