NEW YORK and BEDMINSTER, NJ — MarketWatch from Dow Jones & Company (NYSE: DJ) and Verizon Wireless, the nation's leading wireless provider, today announced the launch of MarketWatch's mobile on demand short content programming for Verizon Wireless' V CAST multimedia service.
V CAST from Verizon Wireless is the first true 3G wireless broadband consumer multimedia service in the country, allowing customers to view crystal clear short content because it runs on Verizon Wireless' Evolution-Data Optimized (EV-DO) network the only widely available wide-area wireless broadband network in the U. S. The V CAST coverage area, which mirrors the Verizon Wireless' EV-DO network, is available in more than 30 major metropolitan markets and covers more than 75 million people.
MarketWatch's wireless short content programming helps Verizon Wireless customers with V CAST phones keep abreast of the latest business and financial news with video segments updated throughout the day, offering approximately 35 new video clips each week that range in length from one to three minutes. Short content includes MarketWatch market updates, features and interviews, designed with the needs of the on-the-go customer in mind. The MarketWatch short content video programming is optimized to fit the format of wireless phone screens.
"We understand the importance of timeliness when it comes to supplying financial news and content to our audience," said Jeffrey Davis, senior vice president and general manager, MarketWatch Information Services. "The new V CAST multimedia service enables us to provide full-motion video and audio clips of what MarketWatch viewers have access to through our television programs, direct to their Verizon Wireless phones."
"MarketWatch is a valuable content provider, and we're delighted to provide their video news clips to our customers," said Jim Straight, vice president of wireless Internet and multimedia services for Verizon Wireless. "With MarketWatch short content available for the launch of Verizon Wireless' V CAST, we can deliver premium financial news and content to customers right out of the gate."
Pricing and Availability
For $15.00 monthly access added to their Verizon Wireless calling plan, customers get the V CAST VPak that includes unlimited access to a wide array of more than 300 daily updated video clips from leading content providers. Unlimited basic video clips are included, but application download fees will still apply for 3D games, premium video clips and all other Get It Now® applications. There are no airtime charges to download or stream and watch MarketWatch video clips and other V CAST content. Customers need a V CAST phone to access MarketWatch and other V CAST short content.
For a limited time, customers who sign up for V CAST will receive two months of service free. Verizon Wireless V CAST customers also receive monthly access and unlimited browsing on Verizon Wireless' Mobile Web 2.0SM news and information service. In addition, customers can choose from premium video clips, available at additional cost that include music videos and more. V CAST provides MarketWatch video clips using Windows Media, providing a high quality wireless multimedia entertainment experience.
Additional Details About V CAST
V CAST's array of hot new multimedia programming is located in the Get It Now virtual store customers can access video clips from MarketWatch and other favorite news, sports and entertainment providers in the getVIDEO shopping aisle and check out new cutting-edge 3D games in the getGAMES aisle. Once in the getVIDEO shopping aisle, customers simply scroll to the News category and click on MarketWatch to view video clips in the palms of their hands. V CAST also gives customers unlimited airtime to browse applications in the other familiar Get It Now shopping aisles such as getTONES and getGOING.
V CAST customers can find MarketWatch video clips on the new 3G-capable VX8000 phone that allows customers to download content with just a few clicks and experience outstanding clarity and sharpness. The LG VX8000 is available to Verizon Wireless customers for $199.99 after $70 rebate with a two-year customer agreement. V CAST customers can also find MarketWatch video clips on the Samsung a890, which is $249.99 after a $70 rebate with a two-year customer agreement, and the CDM8940 from UTStarcom Personal Communications (formerly Audiovox Communications Corp.) for $229.99 after a $70 rebate with a two-year customer agreement.
About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 43.8 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To receive broadcast-quality video footage of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About Dow Jones & Company
In addition to The Wall Street Journal and its international and online editions, Dow Jones & Company (NYSE: DJ; www.dowjones.com ) publishes Barron's and the Far Eastern Economic Review, Dow Jones Newswires, Dow Jones Indexes, MarketWatch, and the Ottaway group of community newspapers. Dow Jones is co-owner with Reuters Group of Factiva, with Hearst of SmartMoney and with NBC Universal of the CNBC television operations in Asia and Europe. Dow Jones also provides news content to CNBC and operates The Wall Street Journal Radio Network in the U.S.