BEDMINSTER, NJ and CARLSBAD, CA — Everything from locating the perfect golf course anywhere in the United States to keeping score during a round is now possible with select Verizon Wireless Get It Now-enabled phones. Callaway Golf and Verizon Wireless, the nation's leading wireless provider, today announced the availability of Callaway Golf Mobile CaddieTM, which allows Verizon Wireless customers with select Get It Now®- enabled phones to peruse and choose courses based on certain criteria, keep score of a round, get professional tour information and browse the latest Callaway Golf equipment. The Get It Now application was developed and published for Global Wireless Entertainment (GWE), a global leader in the acquisition and distribution of exclusive mobile applications, by eMbience Inc., a leading U.S.-based developer and publisher of wireless software.
"This application brings almost everything golfers need to know right to their fingertips," said Larry Dorman, Callaway Golf's senior vice president for global public relations. "Customers can search for a course based on name and location - they can even get directions, phone numbers and weather updates - before booking their tee time. And if they aren't planning to play, golfers can peruse the latest in Callaway equipment and keep an eye on how the professionals are playing on tour."
Callaway Golf Mobile Caddie also features a complete "Manage My Game" function, which enables customers to enter their score from a round of golf, look up handicaps and view game history. Additional statistics for putting, fairways hit and greens in regulation are accessible through the options menu.
"Callaway Golf Mobile Caddie was developed with personalization in mind," said Dr. Nimish Shrivastava, president of eMbience. "Novices and pros alike need to gauge their performance over time. Everything can be tracked ranging from a list of favorite courses to buddy lists to detailed statistics on previous games."
"Working with premium brands, such as Callaway Golf and Verizon Wireless, to bring new dimension to the world of golf has been exciting," said Paul Buss, president, GWE. "Callaway Golf Mobile Caddie is more than an application for mobile phones, it is a way to bridge the tightly-knit golf community in the digital age."
Golfers can manage their game with Callaway Golf Mobile Caddie on select Get It Now-enabled phones, including the LG VX6100. With the ability to access Verizon Wireless' Mobile Web 2.0SM right from the LG VX6100, golfers can keep on top of the latest news and information from virtually anywhere. Through March 6, 2005, the LG VX6100 is available for $79.99 after a $50 mail-in rebate with a two-year customer agreement. Callaway Golf Mobile Caddie is currently also available on the Audiovox CDM-8900 and CDM-8910, Kyocera KX2, LG VX6000, VX7000 and VX8000, Samsung SCH-a670 and SCH-a890, Motorola V265 and other select Get It Now-enabled phones from Verizon Wireless.
Customers can find Callaway Golf Mobile Caddie in the getGOING shopping aisle of the Get It Now virtual store. Verizon Wireless customers with select Get It Now-enabled phones purchase Callaway Golf Mobile Caddie for $3.99 monthly access. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.
Verizon Wireless products and services are available in more than 1,200 Verizon Wireless Communications Stores, Circuit City, participating RadioShack locations and on the Web at www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 43.8 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ - News) and Vodafone (NYSE and LSE: VOD - News News). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About Callaway Golf Company
Callaway Golf Company makes and sells Big Bertha® Metal Woods and Irons, including ERC® Fusion® Drivers and Fairway Woods, Great Big Bertha® II Titanium Drivers and Fairway Woods, Great Big Bertha II 415 Titanium Drivers, Big Bertha Titanium Drivers and Big Bertha Stainless Steel Fairway Woods, Hawk Eye® VFT® Tungsten InjectedTM Titanium Irons, Big Bertha Stainless Steel Irons, Steelhead X-16® and Steelhead X-16 Pro Series Stainless Steel Irons, Game Enjoyment SystemTM (GES)TM, Callaway Golf Forged+ Wedges and Callaway Golf Forged Wedges, and Callaway Golf Tour BlueTM Putters. Callaway Golf Company also makes and sells Odyssey® Putters, including White Hot®, TriHot®, DFX® and Dual Force® Putters. Callaway Golf Company makes and sells the Callaway Golf® HX® Tour balls, HX Blue and HX Red balls, Big BerthaTM Blue and Big Bertha Red balls, and the Warbird® balls. Callaway Golf also owns and operates The Top-Flite Golf Company, a wholly owned subsidiary that includes the Top-Flite® and Ben Hogan® brands. For more information about Callaway Golf Company, please visit our websites at www.callawaygolf.com , www.topflite.com and www.odysseygolf.com.
Global Wireless Entertainment, Inc. (GWE) is a leading brand aggregator of exclusive wireless entertainment applications. GWE specializes in long-term, exclusive brand acquisition and representation. GWE products include information applications as well as 2D and 3D games for mobile phones on the J2ME and BREW® platforms. GWE products are distributed Over The Air (OTA) by wireless carriers around the world and pre-loaded by handset manufacturers for specific international markets. For more information, please visit www.gwe-usa.com.
eMbience Inc. was founded with a vision to be a leading global wireless entertainment and information application developer and publisher. eMbience builds and publishes innovative productivity tools, information and entertainment applications for mobile phones. eMbience developers are experts at the newest wireless software technologies, including QUALCOMM's BREW, J2ME, Symbian and WAP. eMbience is also a proud Elite BREW® Developer. From partnerships such as Modtones, to partner products including AccuWeather, Callaway Golf Mobile Caddie, and MapQuest Traffic, to it's own diverse portfolio of applications including Masttones and Drinknation, eMbience's software design is recognized and respected throughout the wireless industry. Visit eMbience at http://www.embience.com.
Get It Now is a registered trademark of Verizon Wireless.