News Release

Verizon Wireless Leads the Industry in Customer Loyalty

Verizon Wireless' Quarterly, Annual Churn Rates Lowest Among National Wireless Carriers

March 8, 2005

Tom Pica
Thomas.Pica@VerizonWireless.com
908-306-4385

BEDMINSTER, NJ — Verizon Wireless, owner and operator of the nation's most reliable wireless network, is also the nation's wireless leader in customer loyalty. Based on customer retention and turnover rates announced publicly by the largest providers, Verizon Wireless in 2004 added more customers than any other U.S. wireless carrier-- a record 6.3 million -- while posting industry-low full-year and fourth-quarter churn rates — the percentage of customers who disconnect their service in a given period of time.

According to the most recent earnings announcements issued by the nation's largest wireless carriers, churn rates were as follows:

Q4 2004 Churn Rate
Verizon Wireless  - 1.43%
Carrier A  - 1.5%
Carrier B  - 2.6%
Carrier C - 2.7%
Carrier D - 3.1%

2004 Churn Rate
Verizon Wireless - 1.5%
Carrier A - 1.6%
Carrier B - 2.7%
Carrier C - 2.6%
Carrier D - 3.0%

"Customer satisfaction starts with customers' ability to make and receive calls, and nearly two out of three new customers tell us that network reliability and reputation are the most important reasons for choosing us as their wireless carrier," said Lowell McAdam, executive vice president and chief operating officer for Verizon Wireless.

Verizon Wireless is dedicated to delivering outstanding customer satisfaction by offering quality products and services on the nation's most reliable network, and the industry's best customer service — in-person, over the phone and online. The company has regularly invested more than $4 billion nationally each year since its inception — and more than $5 billion last year alone — to expand and upgrade its nationwide wireless network.

For more information on Verizon Wireless, visit www.verizonwireless.com.  

EDITORS NOTE: Test Man Ride-Along Program for the News Media
Verizon Wireless' 'most reliable network' claim is based on network studies performed by real-life test men and test women who drive specially-equipped test vehicles and simultaneously test the Verizon Wireless network as well as the networks of as many as seven other wireless providers, using a mobile laptop computer to generate phonically diverse "conversations." If you are interested in setting up an interview or ride-along test drive with your locally-based Verizon Wireless test man or woman, please contact Tom Pica at 908-306-4385.

About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 43.8 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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