News Release

Bagels For Your Cell Phones; Bruegger's And Verizon Wireless Team Up For A Yummy Exchange In Vermont

Recycle Wireless Phones at Verizon Wireless in South Burlington

April 20, 2005

Marcia Simon
For Verizon Wireless
860-399-0191

Derek Beere
For Bruegger's
203-393-1101 x 162

BURLINGTON, VT — Starting on Earth Day, April 22, and running through the end of May, anyone who donates a no-longer-used cell phone at the Verizon Wireless Communications Store at 825 Williston Road (Staples Plaza) will get a coupon for a half dozen bagels redeemable at Bruegger's bakery-café in Burlington.

Verizon Wireless stores collect wireless phones and accessories year round through the Verizon Wireless HopeLine® program. The phones are recycled in an environmentally friendly way or sold for parts. Older, unsalvageable phones are disposed of through an EPA-certified salvage company. Proceeds, in the form of working phones and cash, from recycled and refurbished phones are given to domestic violence shelters to help victims break away from violent and abusive relationships.

"Most people have at least one old wireless phone sitting in a drawer somewhere in the house. Whether you're motivated by bagels, Earth Day or helping a victim in need, we encourage everyone to recycle their no-longer-used wireless phones rather than throw them away," said Bob Stott, President of Verizon Wireless' New England Region. "It may seem a small act, but it pays big dividends for those in need."

"By partnering with the Verizon Wireless HopeLine program, Bruegger's is helping two important initiatives — encouraging recycling and raising awareness about the pervasiveness of domestic violence. Each of us at Bruegger's is committed to being a caring neighbor in the communities that we are a part of," said James Greco, Chief Executive Officer, Bruegger's Enterprises, Inc.

2005 is the 10 Year Anniversary of the Verizon Wireless HopeLine program. In the last year alone, Verizon Wireless collected more than half a million used wireless phones. The company has donated over $4 million in monetary and other contributions to domestic violence shelters and prevention programs as a direct result of consumers recycling their phones through the HopeLine program.

Visit http://www.verizonwireless.com/HopeLine for more information about HopeLine. Coupons for the half dozen Bruegger's Bagels are limited to one per person with the donation of a no-longer-used wireless phone to the Verizon Wireless HopeLine program, through May 31, while coupon supply lasts.

About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 43.8 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information at www.verizonwireless.com. To receive broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About HopeLine
2005 marks the 10 year anniversary of the Verizon Wireless HopeLine program, which puts wireless products and services to work to combat domestic violence. Today, HopeLine collects wireless phones and accessories from any wireless carrier and refurbishes or recycles them with proceeds benefiting victims of domestic violence. The environmentally friendly HopeLine Program also provides victims with essential communication tools — wireless phones and wireless services, including voicemail and pre-paid wireless minutes. Donations are accepted at all 1, 900-plus Verizon Wireless Communications Stores across the country. For additional information, customers can visit www.verizonwireless.com/hopeline.  

About Bruegger's Enterprises, Inc.
Bruegger's Enterprises, Inc. is a leader in the quick, casual restaurant segment with 245 neighborhood bakery-cafes in 17 states. Bruegger's menu features a wide variety of authentic boiled and baked bagels, fresh-made salads, carb-friendly wraps, stone hearth breads, hearty soups, specialty and deli made sandwiches, desserts, unique coffee blends and original cream cheese in an assortment of flavors. Founded in 1983, Bruegger's is headquartered in Burlington, Vermont. For more information, please visit www.brueggers.com.

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