News Release

Verizon Wireless Receives Employment Management Association Creative Excellence Award for Best Diversity Campaign

Advertising Campaign Focuses on Company's Commitment to Work/Life Balance

June 28, 2005

Macy Bodenhamer
Macy.Bodenhamer@VerizonWireless.com
908-306-7807
917-597-9955 (Mobile)

BEDMINSTER, NJ — Verizon Wireless, the nation's leading wireless service provider, received the Employment Management Association (EMA) Creative Excellence Award for "Best Diversity Campaign in 2004" in honor of the company's "Own Your Career" advertising campaign.

The series of print ads, which were issued throughout 2004, focused on Verizon Wireless' support of its employees' personal lives, as well as professional development, and the company's efforts to create a healthy working environment for all employees, including working women and mothers. Verizon Wireless worked with NAS Recruitment Communications to develop these ads.

"Advertising is one of the ways we attract the industry's best talent," said Martha Delehanty, vice president - human resources. "We work to communicate our commitment to diversity and our outstanding career opportunities in a clear, creative way, so we can continue to attract qualified people who help us provide our customers with the best wireless experience."

EMA is the largest professional emphasis group of the Society for Human Resource Management (SHRM), the world's largest human resource management association. Each year, the EMA bestows its Creative Excellence Awards in recognition of the highest achievements in creative recruitment advertising. Judges chosen from the nation's major professional and creative organizations determine award winners. Entries are judged on the basis of effectiveness of communication, visual impact and creativity. This year's winners were selected from more than 900 entries and awards were presented at the annual EMA awards dinner, April 21 in Dallas, Texas.

About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 45.5 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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