News Release

Sip And Snap - The Pepsi Bottling Group And Verizon Wireless Team Up To Reach Southern California Latino Consumers

Pepsi "Cube" includes a Verizon Wireless discount coupon and a chance to win Verizon Wireless merchandise including camera phones and gift cards

July 27, 2005

Carlos Giron
Carlos.Giron@VerizonWireless.com
949-286-8194David Orr
Director of Field Marketing
The Pepsi Bottling Group, Southern California
David.Orr@Pepsi.com  
949-643-5723

IRVINE, CA and ALISO VIEJO, CA — Verizon Wireless, operator of the nation's most reliable wireless network, and the Pepsi Bottling Group, the world's largest manufacturer, seller and distributor of Pepsi-Cola beverages, today announced they have wrapped a joint promotion into the sale of Pepsi 24-packs to reach Latino consumers in Southern California.

Through the promotion, buyers of specially-marked Pepsi 24-packs, or "Cubes," at participating Food 4 Less supermarkets throughout Los Angeles and Orange County, will find game pieces in the packaging that give them opportunity to win LG camera phones, $50 Verizon Wireless gift cards and ear bud headsets during a one-month sweepstakes July 27th through August 24th.

Every Pepsi "Cube" buyer is a winner as Pepsi 24 packs will also include a coupon good for $20 off the price of a Verizon Wireless phone with a new two-year customer agreement on any calling plan $39.99 or higher and savings on other Pepsi and Kroger products. (See offer details in front of the Pepsi 24-pack insert).

"We are pleased to partner with the Pepsi Bottling Company on this innovative promotion that especially rewards Latino shoppers, one of our fastest growing customer segments," said Jill Rueckert-Lopez, Associate Director of Multicultural Marketing, West Area, Verizon Wireless. "It provides us yet another opportunity to introduce wireless users to Verizon Wireless' bilingual capabilities, which include everything from 'Mi Cuenta,' the Spanish version of our popular online account management tool, to our Spanish-language Get It Now® Web site where our Spanish-speaking customers can, among other things, download ring tones with a Latin beat, wallpaper and games, while staying informed with Spanish language news from the Associated Press."

David Orr, Director of Field Marketing, The Pepsi Bottling Group, Southern California, said: "Reaching the Latino consumer in Southern California is a key priority for both the Pepsi Bottling Group and Verizon Wireless. The two companies have partnered together with a creative promotional program that brings together the best in carbonated beverages and wireless communications to deliver added value in a very relevant way."

From July 27 through August 24, purchasers of specially marked Pepsi Cubes at Food 4 Less supermarkets will have a chance to win the following prizes:

  • 300 Grand Prizes: an LG VX 6100 camera phone + a $50 Verizon Wireless gift card
  • 1,500 First Prizes: a $50 Verizon Wireless gift card
  • 1,500 Second Prizes: a Verizon Wireless ear bud headset

The Pepsi-Verizon Wireless "Cube Promotion" will be supported through Spanish language television and radio advertising, merchandising in participating stores, retailer circulars, and specially marked packaging on Pepsi 24 packs.

Following the initial run at Food 4 Less supermarkets, the promotion will be extended to up to 300 local independent Latino retailers in Southern California from August 29th through September 24th.

Detailed official rules available in the back of all game pieces inside specially marked Pepsi 24 packs. (No purchase necessary. Void where prohibited. Purchase will not increase chance of winning).

The LG VX 6100 camera phone (full retail price $149.99) supports popular features including Picture Messaging, Mobile Web and Get It Now, Verizon Wireless' virtual store. Verizon Wireless' Get It Now service offers customers a virtual store right on their phones with games, ring tones, productivity applications and more.

Pepsi will award all the prizes. Customers must allow 8 to 10 weeks for delivery. All potential winning prize claims for the Grand Prize must be made in accordance with the instructions which can be obtained by calling the preprinted 800 number found on winning game pieces. Submission of the original game piece will be required, and must be postmarked by October 15, 2005 and received by Beyond Concept by October 22, 2005.To redeem first and second prizes ($50 VZW gift cards and Universal ear bud headset), winning pieces will need to be mailed along with a 3X5 inch card clearly printed with their name, complete street address and phone number to "Pepsi Verizon Wireless Cube" Prize Redemption, c/o (Beyond concept, P.O. Box 4368, Carson, CA 90745). Original game pieces must be postmarked by October 15, 2005 and received by Beyond Concept by October 22, 2005. Anyone purchasing a Pepsi 24 pack (Cube) will receive a $20 discount off the cost of any Verizon Wireless handset on a two-year contract ($20 BBO Coupon). Offer details are located on the front of the 24-pack insert.

About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 47.4 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.  

About The Pepsi Bottling Group
The Pepsi Bottling Group (NYSE: PBG) is the world's largest manufacturer, seller and distributor of Pepsi-Cola beverages - some of the world's most recognized consumer brands. PBG became a publicly traded company in March 1999 through one of the largest initial public offerings in the history of the New York Stock Exchange.

PBG generates nearly $11 billion in annual sales. It operates in the United States, Canada, Greece, Mexico, Russia, Spain and Turkey, accounting for more than one-half of the Pepsi-Cola beverages sold in North America, and about 40 percent of the Pepsi-Cola system volume worldwide. For more information on the Web please visit: http://www.pbg.com/servlet/index.do

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