News Release

Verizon Wireless Renews Sponsorship Deal With The Dallas Cowboys

Verizon Wireless Provides Cowboys Fans Across Texas With Inside Access to America's Team

August 16, 2005

Jimmy Duvall
Jimmy.Duvall@VerizonWireless.com
972-444-5515

DALLAS, TX — Verizon Wireless, the nation's wireless leader in customer loyalty, has announced that the company has renewed its sponsorship as the official wireless provider of the Dallas Cowboys for the fourth consecutive year. Through its sponsorship with a total of 13 professional football teams, Verizon Wireless is strengthening its ties with the community by working with star football players and fans to prevent domestic violence and by providing fans with an inside-look of America's favorite sport, from the perspective of coaches and players.

Since Verizon Wireless established its partnership with the Dallas Cowboys in 2002, Verizon Wireless customers and Cowboy fans across Texas have enjoyed unique football experiences such as in-store appearances from players, local TXT Messaging sweepstakes, autograph signings with the Dallas Cowboys Cheerleaders and HopeLine® phone donation drives to support victims of domestic violence. In addition, Verizon Wireless sponsors the Dallas Cowboys Coach's Corner where customers can sign—up to receive up-to-the-minute TXT Messages directly on their wireless phone, providing exclusive team news directly from owner Jerry Jones and Coach Bill Parcells.

Now, as Cowboy fans prepare for the 2005 season kickoff, Verizon Wireless encourages them to take the game-time excitement beyond the field by participating in Dallas Cowboys events throughout Texas. By making it possible to connect with your favorite Cowboys players outside of Texas Stadium, Verizon Wireless is ensuring its customers that the football fun never has to end.

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.  

About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 47.4 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About HopeLine®
Verizon Wireless encourages customers who are upgrading their wireless phone to participate in its exclusive HopeLine phone-recycling program. The national HopeLine program distributes previously owned wireless phones to victims of domestic violence, supports non-profit domestic violence advocacy groups and provides an environmentally safe method of recycling phones. Donations are accepted at any Verizon Wireless Communications Store across the country. For additional information, customers can also visit www.verizonwireless.com/hopeline.  

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