LOS ANGELES and BEDMINSTER, NJ — AG Interactive, the new media subsidiary of American Greetings Corporation (NYSE: AM) today announced an exclusive partnership with Funkmaster Flex to bring hottest new mobile content from his Celebrity Car and Bike Tour and his ESPN TV show, Ride with Funkmaster Flex through Def Jam Mobile (http://www.defjammobile.com) to Verizon Wireless's Get It Now®'s customers. Funkmaster Flex is Hip Hop's top radio personality and premier car culture evangelist. Flex's tour and show combine the best of celebrity and car cultures, having hooked up rides for 50 Cent, Ludacris, Tracy McGrady, P.Diddy, Lil' Kim, Ashanti and Queen Latifah.
Verizon Wireless customers with select Get It Now-enabled phones can show off their love for cars, celebrities and Hip Hop music by loading their phones with cool new mobile content from Funkmaster Flex, including:
- Ring tones - a wide variety of audio, from racing car engine SFXs and car lifestyle skits to Flex voice tones and shout outs
- Wallpapers - images of custom cars from Funkmaster Flex's car tour, celebrity cars and Hip Hop beauties from the King Model search
"I love to bring people together who love the art of cars," said Funkmaster Flex. "Making our content available on mobile phones lets people carry their love of cars beyond our tour and our show. They can now take their passion for their rides with them wherever they go."
As part of the Funkmaster Flex Car & Bike Show, Verizon Wireless' street team made the rounds in a tricked-out H2 Hummer showcasing Def Jam Mobile's applications and content on several fully loaded Verizon Wireless phones in the Hummer. AG Interactive's mobile studio group created custom video content from the tour which played on screens in the Hummer. Additionally, AG Interactive raffled away Def Jam Mobile T-shirts and concert tickets to tour attendees.
"Funkmaster Flex is a world-renowned Hip Hop legend, and bringing the many assets of his tour and his show onto the Def Jam Mobile platform fits perfectly into our strategy to make all the best Hip Hop content available in one place," said Bryan Biniak, senior vice president, AG Interactive and general manager, AGmobile. "At AGmobile, we create and license the world's best content for distribution across wireless platforms. This deal with Funkmaster Flex is a great example of what we're bringing to the mobile market."
"Our Verizon Wireless street teams are getting a great response to the Def Jam Mobile content they demonstrated in the Hummer and we're pleased to offer it through our Get It Now service," said Bill Stone, vice president of marketing for Verizon Wireless. "The premium content developed by AG Interactive for Def Jam Mobile is compelling and keeps Hip Hop fans coming back for more."
Funkmaster Flex's ring tones and wallpapers are available immediately on select Get It Now-enabled phones. Customers can find Funkmaster Flex's ring tones on the Def Jam Beatz application in the getTONES shopping aisle for $1.99 for one ring tone purchase, $5.99 for five ring tone purchase or $9.99 for eight tone purchase. Flex's wallpapers are available on Def Jam Snipes in the getWALLPAPER shopping aisle for $1.99 for one use purchase, $4.49 for three use purchase or $6.49 for five use purchase.
Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.
For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to http://www.verizonwireless.com.
About Funkmaster Flex
Funkmaster Flex is Hip Hop's premiere radio personality and one of the genre's most influential figures. He is the number one DJ in the country's number one market and can also be heard in syndication across the country and overseas. Flex's success extends into the television world, with his hit TV show, Ride with Funkmaster Flex. Debuting in August 2003, the show is a one-of-a-kind half hour series that combines the best of celebrity and car cultures. Everyone from Eminem to Blink 182 took part in the first season - giving Flex access to their prized rides and taking part such activities as drag racing, burnouts and demolition derbies! Celebrity car customizations are a huge part of the show's success, and Flex's Team Baurtwell hooked up rides for 50 Cent, Ludacris, Queen Latifah and more.
Funkmaster Flex is a custom car fanatic -so much so, The New York Times recently dubbed him the "evangelist" of Hip Hop's car culture. He founded Team Baurtwell, the highest profile custom-car club around with members like Shaquille O'Neil, and musicians Busta Rhymes, Missy Elliot and Faith Evans. He writes an authoritative automotive column for two of Hip Hop's most read publications-The Source and Mobile Entertainment Magazine. Flex is the consultant to the hottest car accessory companies, advising them on a host of issues, especially product placement and future advertising. This knowledge has led to numerous endorsement deals from some of the biggest companies in the game. Visit http://www.funkmasterflex.com for more information.
About Def Jam Enterprises
Def Jam Enterprises, a subsidiary of Rush Communications' fashion and entertainment empire, offers consumers a wide range of popular products and services in a variety of industries including fashion, film, gaming, and mobile. By leveraging the power of the Def Jam brand, Def Jam Enterprises has co-produced two highly successful video games with Electronic Arts: Def Jam Vendetta and Def Jam Fight For NY. Since its launch last year, Def Jam University has already established itself as a premier urban fashion brand. Def Jam Mobile, in partnership with AG Interactive, is the premier provider of Hip Hop content for wireless consumers. Def Jam Enterprises will continue to expand into new arenas by staying true to the logo.
About AG Interactive
AG Interactive is a worldwide leader in online, instant messaging and mobile expressions and entertainment. The online group, AG.com, offers over 20,000 premium quality greetings and other types of expressive content through its popular websites including AmericanGreetings.com, BlueMountain.com, BlueMountainCards.co.uk, and egreetings.com, as well as co-branded greetings sites with leading portals Yahoo!, AOL and MSN. Collectively, the AG Interactive online sites represent the largest online greeting card destination in the world, attracting over two million paying subscribers and millions of unique visitors every month.
The mobile services group, AGmobile, is a leader in mobile content creation, distribution and marketing. It offers consumers a broad set of wireless and multi-media expressions and entertainment including ringtones, graphics, video and games. Through its mobile properties, including Def Jam Mobile, MIDIRingtones, Blue Mountain Mobile and Kiwee, AGmobile creates and distributes innovative content to mobile phone users through 25 wireless carriers in over ten countries and in multiple languages. By leveraging the world's largest digital library of award-winning expressive content and premium licensed content along with an unrivaled international distribution capability, AG Interactive offers consumers and business partners the premiere online and mobile services available today. AG Interactive is a subsidiary of American Greetings Corporation (NYSE: AM), one of the world's leading manufacturers of social expression products, generating annual net sales of approximately $2 billion.
About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 47.4 million voice and data customers. Headquartered in Bedminster, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at http://www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at http://www.verizonwireless.com/multimedia.
About Get It Now
Get It Now from Verizon Wireless puts a virtual software store inside a wireless phone and lets customers download applications over the air and purchase them directly from their phones. Virtual shopping aisles, including getGAMES, getTONES, getGOING, getPIX, getFUN and getMESSAGING, are organized to help customers find what they want, when they want it.