BEDMINSTER, NJ and NORTH HOLLYWOOD, Calif. — Customers of Verizon Wireless, the nation's leading wireless service provider, don't have to be "Lost" when they miss their favorite show, or "Desperate" for more information on their most beloved series. Two new mobile entertainment applications based on content from ABC television's runaway hits "Desperate Housewives" and "Lost" are now available to Verizon Wireless Mobile Web 2.0SM customers.
Giving avid on-the-go television fans exclusive access to two of today's hottest shows directly from their Mobile Web 2.0-capable phones, Verizon Wireless has made it easy for customers to stay abreast of the latest plot developments and story lines. "Lost" and "Desperate Housewives" are the first Mobile Web 2.0 applications based on the hit ABC television shows, each offering Mobile Web 2.0 customers access to the following content:
- Customers can find basic content from the "Entertainment" category of the Mobile Web 2.0 homepage. Giving fans of "Lost" and "Desperate Housewives" access to features, including show recaps, character descriptions, local show times, and links to new premium content collections.
- Fans looking for a more in-depth glimpse of each show's plot can access premium content, "Get Desperate" and "Get Lost," which includes daily clues on upcoming episodes, behind-the-scenes images, character photo galleries, personalized profiles, fan message boards, e-cards, fun polls, series news, and show trivia. Premium content is available for a monthly subscription of $2.99.
"Now that content from `Lost' and `Desperate Housewives' can be experienced on Mobile Web 2.0, fans will be able to enjoy the behind-the-scenes aspects of each show as well as a more in-depth look into each of the shows' content," said Larry Shapiro, executive vice president and general manager, Starwave Mobile, publisher of the "Lost" and "Desperate Housewives" mobile sites. "These mobile applications unplug the fan experience, letting them take the excitement of their favorite TV shows with them wherever they go."
"The incredible traffic spikes at ABC.com tell us that fans of `Desperate Housewives' and `Lost' can't get enough of these series," said Bruce Gersh, senior vice president, business development, ABC Entertainment. "Demand for mobile entertainment content is rapidly growing, and with these applications now available to Verizon Wireless customers, avid fans can have access to their favorite shows on a daily basis, directly from their Mobile Web 2.0-capable phones."
"Desperate Housewives" and "Lost" content is available now from Verizon Wireless on Mobile Web 2.0-capable handsets. Mobile Web 2.0 can be self-provisioned, eliminating the need for customers to call customer service or visit a Verizon Wireless Communication Store to sign up for the service. Customers simply register for Mobile Web 2.0 on their Mobile Web-capable handset and get access to information and content right from their wireless handsets. Mobile Web 2.0 is available for $5.00 monthly access, plus airtime. Both "Lost" and "Desperate Housewives" are premium applications and are available for an additional monthly fee of $2.99 added to the $5.00 Mobile Web 2.0 monthly access cost.
For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 49.3 million voice and data customers. Headquartered in Bedminster, Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE:VOD)(LSE:VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About Starwave Mobile
Starwave Mobile is the unit of the Walt Disney Internet Group that licenses and publishes content from third-party companies and non-Disney brands from within The Walt Disney Company. It also develops original, non-Disney-branded properties. The Walt Disney Internet Group (WDIG) provides strategic leadership and operational management for The Walt Disney Company's (NYSE:DIS) Internet properties, including category leaders Disney.com, ESPN.com, and ABCNEWS.com. Through relationships with some of the world's largest wireless carriers, WDIG also distributes content and services to wireless users under the Disney brand.
Starwave Mobile maintains key relationships with all of the major U.S. carriers.
About "Desperate Housewives" and "Lost"
Multiple-award-winning comedic hour "Desperate Housewives" stars Teri Hatcher as Susan Mayer, Felicity Huffman as Lynette Scavo, Marcia Cross as Bree Van De Kamp, Eva Longoria as Gabrielle Solis, Nicollette Sheridan as Edie Britt, Alfre Woodard as Betty Applewhite, Brenda Strong as Mary Alice Young, James Denton as Mike Delfino, Doug Savant as Tom Scavo, Ricardo Antonio Chavira as Carlos Solis, Mark Moses as Paul Young, Richard Burgi as Karl Mayer, Roger Bart as George Williams, Cody Kasch as Zach Young, Andrea Bowen as Julie Mayer, Shawn Pyfrom as Andrew Van De Kamp, Joy Lauren as Danielle Van De Kamp, Mehcad Brooks as Matthew Applewhite, and Jesse Metcalfe as John.
Marc Cherry ("The Golden Girls") is executive producer and creator, and Tom Spezialy ("The District," "Ed") is executive producer of the series, which is from Touchstone Television. Visit the official web site at www.desperatehousewives.com.
"Lost," which counts among its six Emmy Awards one for Outstanding Drama Series, stars Adewale Akinnuoye-Agbaje as Mr. Eko, Naveen Andrews as Sayid, Emilie de Ravin as Claire, Matthew Fox as Jack, Jorge Garcia as Hurley, Maggie Grace as Shannon, Josh Holloway as Sawyer, Daniel Dae Kim as Jin, Yunjin Kim as Sun, Evangeline Lilly as Kate, Dominic Monaghan as Charlie, Terry O'Quinn as Locke, Harold Perrineau as Michael, Michelle Rodriguez as Ana Lucia, and Cynthia Watros as Libby.
J.J. Abrams and Damon Lindelof co-created "Lost" and also serve as executive producers, along with Bryan Burk, Jack Bender, and Carlton Cuse. "Lost," which is filmed entirely on location in Hawaii, is from Touchstone Television. Visit the official web site at www.lost.abc.com.