BASKING RIDGE, NJ and SAN DIEGO, CA — Verizon Wireless, the nation's premier provider of wireless products and services, and Rocket Mobile®, an innovator of mobile phone software, today announced that Rocket Mobile has been selected by Verizon Wireless as an application service provider for VZW PIX, Verizon Wireless' latest advanced wireless data application. With VZW Pix, customers can access a wide variety of imagery and wallpapers for further customization of their mobile phones. Rocket Mobile's advanced technology solutions, based on QUALCOMM's BREW® solution, provide Verizon Wireless Get It Now® customers access to the latest images and wallpapers. From Urban Cuties to Serene Sunsets to Extreme Machines, VZW Pix is certain to satisfy Verizon Wireless customers' desires to truly personalize their mobile phones. Rocket Mobile will be showcasing VZW Pix at Booth #20 at the BREW 2006 Conference, being held May 31-June 2 in San Diego.
VZW Pix is designed to deliver a rich experience to Verizon Wireless customers. Through the collaboration with Verizon Wireless, Rocket Mobile's Media Server hosts, delivers and maintains the Verizon Wireless wallpaper content. The recently launched wallpaper application, now available on select Verizon Wireless phones, is the latest in phone personalization.
"Offering the most in-demand wireless applications has long been a signature service of Verizon Wireless, and its latest wallpaper application has proven to be no exception," said Wayne Yurtin, president and CEO of Rocket Mobile. "Rocket Mobile is committed to working with Verizon Wireless to ensure that its subscribers have access to the latest and greatest in wallpaper images, ultimately enriching the end user's experience."
"Our decision to work with Rocket Mobile on our Verizon Wireless-branded wallpaper application, VZW Pix, was a natural fit as Rocket Mobile has proven to be an innovator of mobile data solutions for our customers," said Jim Straight, vice president of wireless Internet and multimedia services for Verizon Wireless. "Increased customization options for our subscribers' mobile devices have proven to be key differentiators for us, and VZW Pix has proven to be no exception in driving uptake and over the air downloads."
"Rocket Mobile is an innovator leveraging the technical capabilities of the BREW solution to create compelling applications and is working with key handset manufacturers on pre-installed software for advanced mobile phones," said Mitch Oliver, vice president of solutions and marketing for QUALCOMM Internet Services. "Rocket Mobile continues to be on the leading edge of the mobile data industry with exciting new applications and solutions for operators seeking to offer the very latest in mobile data for end users."
VZW Pix is available in the Get PIX & FLIX aisle of the Get It Now virtual store for $1.99 one-use purchase; $4.99 three-use purchase, or $7.49 five-use purchase, plus airtime. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.
For more information on Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 53 million voice and data customers. Headquartered in Basking Ridge, NJ, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About Rocket Mobile
A privately held Silicon Valley-based firm, Rocket Mobile, Inc. is a leading developer of mobile phone applications and mobile messaging technologies for handset OEMs. Rocket Mobile designs, develops and licenses applications and technologies for mass-market mobile phones. Rocket Mobile's messaging portfolio includes client-side technology for enabling handset manufacturers to integrate SMS (Short Message Service), EMS (Enhanced Messaging Service), MMS (Multimedia Message Service), IM (Instant Messaging), and Mobile Browsing (cHTML/HTML/WAP) capability into their handsets. Rocket Mobile is a QUALCOMM Elite® BREW Developer with U.S. headquarters in Los Gatos, Calif. For additional information on Rocket Mobile, visit: http://www.RocketMobile.com.
Rocket Mobile is a registered trademark of Rocket Mobile, Inc. QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated. Get It Now is a registered trademark of Verizon Wireless. All other trademarks are the property of their respective owners.