News Release

Verizon Wireless Customers Can Now Personalize Their Mobile Phones With Sonic's ToneMaker DJ And Wallpaper Maker

September 12, 2006

Jeffrey Nelson
Jeffrey.Nelson@verizonwireless.com
908-559-7519

David Tractenberg
Traction Public Relations for Sonic Branding
david@tractionpr.com
310-453-2050 x111

BASKING RIDGE, NJ, NEW YORK, NY and LOS ANGELES, CA — Verizon Wireless, the nation's leading wireless provider, and Sonic Branding Solutions (Sonic), a leading mobile entertainment developer and publisher, announced today Sonic's popular ring tone creation application, ToneMaker DJ, and its innovative screen saver creation application, Wallpaper Maker, are available today on Verizon Wireless' Get It Now® service. These applications give Verizon Wireless customers new personalization tools to help them create unique sounds and images for their mobile phones.

Verizon Wireless customers with select Get It Now-enabled phones can now access Sonic's award-winning flagship product, ToneMaker DJ. Customers with ToneMaker DJ can create original ring tones with an easy-to-use four-track interface which downloads and mixes thousands of royalty-free sounds from famous celebrities and musicians. Budding artists can display their work and download and review the creations of others that have produced ring tones with ToneMaker DJ.

Wallpaper Maker is the first screensaver-designer which allows customers to take photos from any source or choose from a large selection of pre-made wallpapers and customize them using an extensive library of special effects and clip-art. With advanced editing capabilities, Verizon Wireless customers can take personalization of their mobile phones to the next level by creating original, custom-made wallpapers. As with ToneMaker DJ, Sonic has built in wide ranging community features into Wallpaper Maker.

John Harrobin, vice president of digital media for Verizon Wireless, said, "Sonic's innovative products give Verizon Wireless customers creative freedom to customize their mobile phones, helping to bring ring tones and wallpaper to the next level of personalization."

"This marks the first time individuals can truly personalize their mobile phone by creating customized ring tones and screensavers that are as unique as the customer themselves," said David JP Danon, chief executive officer of Sonic. "Bringing ToneMaker DJ and Wallpaper Maker to Verizon Wireless customers means they now have the freedom to create exactly what they want to see and hear on their mobile phones."

Verizon Wireless customers with select Get It Now-enabled phones can download ToneMaker DJ from the getTONES shopping aisle or Wallpaper Maker from the getWALLPAPER shopping aisle of the Get It Now virtual store; each application is available for $4.49 monthly access. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need Verizon Wireless digital service to access the Get It Now virtual store.

For more information on Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com. For more information on Sonic Branding Solutions please visit www.sonicbrandingsolutions.com.

About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 54.8 million voice and data customers. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Sonic
Sonic Branding Solutions Inc. is a leading global mobile entertainment developer and publisher with a lineup featuring some of the best selling titles in the US and abroad. Innovative technology, strong licenses and creative vision have come together in products like ToneMaker DJ, Name That Tune®, Hip Hop Hollywood Squares®, Screensaver Maker and more. Sonic's applications are available through carriers worldwide.

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