News Release

Experience Jimi Hendrix On Your Phone

Verizon Wireless and Universal Music Group to Exclusively Offer More Than 60 Tracks from Rock Legend

September 24, 2006

Jeffrey Nelson
Jeffrey.Nelson@VerizonWireless.com
908-559-7519

Maria Ho
Universal Music Group
212-331-2569

BASKING RIDGE, NJ and LOS ANGELES, CA — In a mobile music first and available exclusively through Verizon Wireless, Jimi Hendrix ring tones and Ringback Tones will be available on mobile phones. Verizon Wireless and Universal Music Mobile, a division of Universal Music Group (UMG), the world's leading music company, are teaming up to bring Verizon Wireless customers more than 60 tunes from one of the most influential and talented guitarists in rock music history. Verizon Wireless customers can also download Jimi Hendrix's full-track songs through V CAST Music, the world's most comprehensive mobile music service with a library of more than 1.4 million songs.

Verizon Wireless is the only place fans can personalize their phones with music from 60 of Jimi Hendrix's most-remembered hits, including "Voodoo Child," "Fire," "Hey Joe," "Purple Haze," and "Foxy Lady." Beginning tomorrow, customers can select from the following Jimi Hendrix ring tones and Ringback Tones:

  • 1983 …(A Merman I Should Turn To Be)
  • 51st Anniversary
  • Ain't No Telling
  • All Along The Watchtower (Solo)
  • All Along The Watchtower (Intro)
  • Angel (Chorus)
  • Are You Experienced?
  • Bold As Love
  • Burning Of The Midnight Lamp (Intro)
  • Can You See Me
  • Castles Made Of Sand
  • Come On (Let The Good Times Roll)
  • Crosstown Traffic
  • Drifting
  • EXP
  • Ezy Ryder
  • Fire
  • Foxy Lady
  • Freedom (Intro)
  • Freedom (Chorus)
  • Gypsy Eyes
  • Have You Ever Been (To Electric Ladyland)
  • Hey Joe
  • Highway Chile
  • I Don't Live Today
  • If 6 Was 9
  • Izabella
  • Little Miss Lover
  • Little Miss Strange
  • Little Wing
  • Little Wing (Intro)
  • Long Hot Summer Night
  • Love Or Confusion
  • Machine Gun
  • Manic Depression (Verse)
  • Manic Depression (Chorus)
  • May This Be Love
  • Message To Love
  • Night Bird Flying
  • One Rainy Wish
  • Purple Haze (Chorus)
  • Purple Haze (Intro)
  • Rainy Day, Dream Away
  • Red House
  • Remember
  • Room Full Of Mirrors
  • She's So Fine
  • Spanish Castle Magic (Chorus)
  • Spanish Castle Magic (Verse)
  • Star Spangled Banner
  • Stepping Stone
  • Stone Free
  • The Wind Cries Mary
  • Third Stone From The Sun
  • Up From The Skies
  • Voodoo Child
  • Voodoo Child (Intro)
  • Wait Until Tomorrow
  • Who Knows
  • You Got Me Floatin'

John Harrobin, vice president of digital media and marketing for Verizon Wireless, said, "While genres such as hip-hop are wildly popular with our younger demographic, music from classic rockers like the ultimate guitar icon, Jimi Hendrix, resonates with a large part of our music base. Our relationship with Universal Mobile Music allows us to offer our customers the music that matters most to them in many formats — whether their choice is a ring tone, Ringback Tone or full-track V CAST Music song."

"We are thrilled to join Universal Music Mobile in offering the rich legacy of Jimi Hendrix's music to Verizon Wireless subscribers," stated Bruce Resnikoff, president of Universal Music Enterprises, which oversees the marketing of the Universal Music Group's catalog, which is the largest in the world. "This unprecedented offering builds upon our commitment to providing the most extensive and provocative music catalog in the world to our mobile partners, while giving fans even more choice and ways to purchase legitimate digital downloads."

Verizon Wireless customers with TXT Messaging-capable phones can get the exclusive music by sending the TXT Message "JIMI" to 7575. Once received, customers will get a reply message that will ask them to choose from ring tones, Ringback Tones or V CAST Music. Verizon Wireless customers can also purchase exclusive Jimi Hendrix ring tones and Ringback Tones to personalize their phones with the VZW Tones Deluxe application on select Get It Now®-enabled phones.

Ringback Tones are available to Verizon Wireless customers for a monthly fee of $0.99 per month. Each Ringback Tone purchased is $1.99, which provides unlimited use for one year. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need a Get It Now-enabled handset and Verizon Wireless digital service to access the Get It Now virtual store.

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 54.8 million voice and data customers. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Universal Music Group
Universal Music Group is the world's largest music company with wholly owned record operations or licensees in 75 countries. Its businesses also include Universal Music Publishing Group, one of the industry's largest global music publishing operations.

Universal Music Group consists of record labels Decca Music Group, Deutsche Grammophon, Interscope Geffen A&M Records, Geffen Records, Island Def Jam Music Group, Lost Highway Records, Machette Music, MCA Nashville, Mercury Nashville, Mercury Records, Philips, Polydor Records, Universal Music Latino, Universal Motown Records Group, and Verve Music Group as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. The Universal Music Group owns the most extensive catalog of music in the industry, which is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). Universal Music Group also includes eLabs, a new media and technologies division, and Universal Music Mobile.

Universal Music Group is a unit of Vivendi, a global media and communications company.

Get It Now is a registered trademark of Verizon Wireless.

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