News Release

Runners Can Easily Track, Store and Share Running Routes and Important Training Information While Listening To Music On Their Verizon Wireless Phones

Verizon Wireless and Bones in Motion Integrate V CAST Music and Mobile Fitness While Runner's World Partners with Bones in Motion for Wireless Online Training Resource

September 26, 2006

Jeffrey Nelson
Jeffrey.Nelson@VerizonWireless.com
908-559-7519

Lauren Sell
Porter Novelli for Bones in Motion
Lauren.sell@porternovelli.com
512-241-2246

Chris Brienza
Rodale Sports Group, Runner's World
Chris.Brienza@Rodale.com
212-808-1358

BASKING RIDGE, NJ and AUSTIN, TX and NEW YORK, NY — Runners, cyclists, triathletes and walkers now have another reason to take their Verizon Wireless phones with them when they work out, thanks to the availability of BiM Active from Bones in Motion on certain Get It Now®-enabled phones and the Runner's World RunTracker. A wireless training resource, Runner's World RunTracker enables runners to track and store their workouts-including mileage, split times, caloric burn, elevation changes and other information-as well as to share running route information from cities around the country, all with the push of a button on their wireless phones. With BiM Active, Verizon Wireless customers can track their workout routines and push their stamina to the limits using its GPS tracking technology to continuously monitor their speed, distance, calories burned, pace and route. Plus, Verizon Wireless customers already carrying their Chocolate to listen to V CAST Music can use BiM Active simultaneously, allowing them to track their progress while exercising to their favorite workout songs without interruption — all on a single device.

BiM Active was developed specifically with outdoor enthusiasts in mind and lets customers set workout goals, measure how far they have gone and how fast and receive feedback through sound alerts without any calibration. Once the workout is complete, customers can upload their activity to their own personal BiM Active online account at bimactive.com where they can view their activity history, workout analysis and blog with other members of the BiM Active online community. Over time, customers can build a detailed personal training history and share their activities with friends, training partners and find recommended routes from other athletes who use BiM Active.

In addition, the Runner's World RunTracker, (www.runnersworld.com/runtracker) can wirelessly capture and store workout and route information from registered runners around the country using GPS-enabled cell phones powered by the BiM Active application, which can also enable users to listen to music over the same device that tracks their workout in real-time.

John Harrobin, vice president of digital media and advertising for Verizon Wireless, said, "We recognize our customers lead active lifestyles and want to stay connected, listen to music and track their progress during a run, walk or ride. Now instead of carrying multiple devices to get through one workout, they can simply add BiM Active to their phones to get more functionality out of a single device."

"Whether you are training for a triathlon or walking to get in shape, BiM Active is a motivational tool that provides instant audible feedback during the activity and support and information online," said Andrew Graham, chief executive officer of Bones in Motion. "Our vision is to create a truly interactive experience and virtual community that helps people achieve their fitness goals, all through the efficiency and simplicity of the popular mobile phones are customers are asking for. We are honored to present the ultimate training companion in partnership with the leading voice to the running community."

Beginning today, BiM Active is available on select Get It Now-enabled phones, including the Samsung SCH-a930 and SCH-a990, LG Chocolate (VX8500), Motorola V325, RAZR V3c and RAZR V3m.

"Technology is continuing to enhance the running experience, and we're excited to partner with BiM to offer runners a resource like the RunTracker," said David Willey, vice president/editor-in-chief of Runner's World. "The real-time workout information is vital to runners of every ability level, and this will allow them to easily upload and store their training information to better achieve their training goals."

"For business travelers, RunTracker also enables the storing, sharing and viewing of running routes in cities around the country, which we know from our readers is a big concern when they're on the road," added Willey. "To combine all of these features with the simultaneous capability of listening to music, which we know so many prefer to do, along with the inherent safety that carrying a cell phone can provide, well, this is just very, very cool."

Customers can download BiM Active to their phones from the Sports category of the getGOING shopping aisle of the Get It Now virtual store for $9.99 monthly access or $1.99 for 24-hour use purchase. Download charges for Get It Now applications vary and airtime charges apply when browsing, downloading and using certain applications. Customers need Verizon Wireless digital service to access the Get It Now virtual store.

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com

About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 54.8 million voice and data customers. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Bones in Motion
Bones in Motion (BiM) provides award winning, subscription-based mobile lifestyle phone applications and services. For the active consumer, BiM is a catalyst for extending the mobile phone to become a motivational companion for fun, fitness, sports, diet, and personal safety. For more information on Bones in Motion, please visit www.bonesinmotion.com.

About Rodale's Runner's World
Recognized as the worldwide authority on running information, the mission of Rodale's Runner's World is to inform, advise and motivate runners of all ages and abilities. Runner's World aims to help runners achieve their personal health, fitness, and performance goals, and to inspire them with vivid, memorable storytelling. Currently Runner's World publishes nine international editions in 11 countries, plus a special bi-annual teen running publication, High School Runner. Runner's World's companion Web site, www.runnersworld.com, is the largest running community on the Internet, featuring interactive, searchable, and targeted content for runners of all ages and abilities.

Get It Now is a registered trademark of Verizon Wireless.

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