News Release

Wireless Phone Users In South Central Wisconsin Now Experience Even Clearer Reception And Fewer Dropped Calls

Verizon Wireless Activates New Cell Site in Milton, Wisconsin

October 8, 2006

Carolyn A. Schamberger, APR
Carolyn.Schamberger1@VerizonWireless.com
847-619-4282

Beth Crivello
For Verizon Wireless
414-291-0912, ext. 122
beth@corecreative.com

MILTON, WI — Verizon Wireless has activated a new cell site in Milton, Wis., that expands network coverage and increases capacity, enabling more customers to use their wireless phones concurrently to make calls, send and receive email and TXT, Picture and Video Messages, and download games and ring tones while enjoying clearer reception and fewer dropped calls.

This new cell site improves Verizon Wireless' voice and data network along Wisconsin Highway 26 from the town of Milton, north to the town of Fort Atkinson; west to Wisconsin Highway 59, which travels along Lakes Koshkonong, Grass and Clear; and east to Vickerman Road. Additionally, the cell site improves signal penetration into area buildings.

"This network enhancement reflects our ongoing commitment to meet the growing needs of our customers and to provide them with the reliable, high quality service they expect from Verizon Wireless," says T.J. Fox, president—Wisconsin/Illinois Region, Verizon Wireless.

Reliable service is fundamental to customer loyalty, and Verizon Wireless boasts the highest customer loyalty in the industry. During the second quarter of 2006, only 1.1 percent of its customers disconnected their service, which is well below the industry average.

"The value we offer our customers is closely tied to our industry-leading customer retention," Fox says. "Wireless consumers today understand that value is not defined by price alone. A major reason our customers choose Verizon Wireless and stay with us is because we offer the nation's most reliable network."

This new cell site in Milton is part of Verizon Wireless' continuous effort to expand coverage, increase capacity and enhance the quality of its wireless voice and data network in Wisconsin and across the country. Verizon Wireless has invested $30 billion in the last six years-$5 billion on average every year since the company was formed-to increase the coverage and capacity of its national network and to add new services. More than $30 million of this investment was spent in Wisconsin in 2005 to maintain and enhance its network.

About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 54.8 million voice and data customers. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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