News Release

Verizon Wireless Launches New Cutting-Edge Content For Latino Youth On V CAST

Viva! Vision Brings Latin Culture Straight to Verizon Wireless Customers' Phones

November 13, 2006

Brenda Boyd Raney
Brenda.Raney@verizonwireless.com
908-559-7518

Emilia Palaveva
Weber Shandwick
epalaveeva@webershandwick.com 
425-452-5489

BASKING RIDGE, NJ and SANTA MONICA, CA — Beginning today, Verizon Wireless introduces Viva! VisionTM as part of the program line-up now available on V CAST. From the hottest fashion trends to news segments focusing on the most important issues affecting the Latino community, Viva! Vision video clips on V CAST will cover a wide range of mobile entertainment for Latino youth and young adults. Verizon Wireless V CAST customers will be able to download dozens of clips, some in Spanish others in English, which include original entertainment and lifestyle programming such as:

  • Viva! Music -- All access pass to the hottest trends in the Latino music scene. From interviews with Reggaeton super stars to underground Hip Hop videos, Viva! Music covers a wide range of musical trends and also spotlights the hottest clubs.
  • Viva! Entertainment — Hollywood buzz, entertainment news and interviews with Latino stars. Want to know how some of the brightest stars in Hollywood got their start or which movie you should check out this weekend? Trust Viva! Entertainment to bring you what you need to know.
  • Viva! Scene -- From the most slammin' import cars to the most exclusive parties, Viva! Scene takes you behind the scenes to the styles, trends and fashions that are defining today's Latino lifestyle.
  • Viva! Comedy -- Take a break and have a laugh with one of our standup and sketch comedians offering a fun and witty perspective on Latino life today on Viva! Comedy.

"Verizon Wireless' mission is to deliver relevant content that resonates with our customers," said John Harrobin, vice president of digital media for Verizon Wireless. "Our relationship with Viva! Vision allows us to offer our Hispanic customers great mobile entertainment while capitalizing on Viva's knowledge and experience in dealing with this dynamic, trend-setting community."

"Viva! Vision has the best mobile video clips for the dynamic up-to-date content that is relevant to young Latinos today," said Nick Montes, vice president and general manager of Viva! Vision. "The targeted and relevant content we offer combined with our deep understanding of the Latino community and the outstanding quality of our video technology makes Viva! Vision the best choice for the hip Latino community."

To get Viva! Vision, Verizon Wireless customers can equip their LG VX8300 phones with a V CAST VPak subscription for $15.00 monthly access, or $3.00 daily access, added to their Verizon Wireless calling plan. The subscription includes unlimited basic video — including the Viva! Vision mobile video channel — but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST content.

For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

About Verizon Wireless
Verizon Wireless owns and operates the nation's most reliable wireless network, serving 56.7 million voice and data customers. Headquartered in Basking Ridge, N.J., Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About Viva! Vision
Viva! Vision, a leading provider of live and on-demand video to wireless devices provides the hottest branded, original and user generated mobile video programming to the Latino community worldwide.

Headquartered in Santa Monica, Calif., Viva! VisionTM has been delivering multimedia solutions to mobile customers worldwide since 1999. Viva! Vision provides fresh, original, and compelling content relevant for Latino audiences such as music videos, comedy, entertainment, lifestyle, fashion, celebrity interviews, and sports to mobile operators globally. With innovative, interactive mobile applications for BREW, J2ME, WAP, and Smartphone-based devices, Viva! Vision provides the broadest possible subscriber reach. With a history of innovation and an award-winning technology portfolio, the company has "on-deck" distribution with 14 carriers in North and South America and consumer reach of more than 85 million subscribers. Viva! Vision, an Equal Elements invested company, is privately held and has offices in San Diego, Santa Monica, Miami and Mexico City. For more information, please visit www.vivavision.com.

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