DENVER, CO — Melanie Braidich, an 18-year leader in the wireless industry, has been tapped to serve as president of the company's Mountain Region effective January 1.
In her new position, Braidich is responsible for the strategic direction, sales and overall operations for Verizon Wireless in Colorado, Idaho, Montana, Utah and Wyoming. She will be based at the company's Mountain Region Headquarters in Greenwood Village, near Denver.
Braidich's extensive wireless experience includes retail sales, direct and indirect business sales, business operations and customer service. She entered the industry as a Direct Sales Representative in Los Angeles in 1989 and later held a number of increasingly responsible positions in the western U.S., including acting president of Verizon Wireless' Pacific Northwest Region in Seattle. Most recently, Braidich was Executive Director Retail Customer Experience at the company's West Area headquarters in Irvine, California.
Braidich earned her bachelor's degree in Business Administration from Ohio Northern University.
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About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 57 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, NJ, with 60,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.