BASKING RIDGE, NJ — On February 10, 2007, Verizon Wireless customers will have the opportunity to go where no other wireless carrier has been to the Clive Davis legendary pre-Grammy Beverly Hills extravaganza. Verizon Wireless today announced that the wireless company will be allowed behind the scenes to provide V CAST customers with an inside view of the music industry's most highly anticipated annual event. The live footage will also be captured with V CAST phones and will include some of the night's musical performances as well as the behind-the-scenes excitement from the party. All of the content will be available directly on V CAST enabled handsets the very same evening.
This annual event, which occurs on the eve of the Grammy Awards, long-ago established itself as the destination for A-list celebrities, Grammy winners, Hollywood stars, sports legends, authors and influential entertainment industry executives. Verizon Wireless customers will see and hear some of the biggest names in Hollywood as the event moves from the red-carpet to dinner to exclusive performances delivered directly to V CAST capable handsets.
"We are delighted to have Verizon Wireless join us as a sponsor this year, and we are thrilled to have the show recorded live and available to their mobile customers the same evening. It's exciting to break new ground to showcase this legendary annual party and its show-stopping performances," states Tom Corson, executive vice president and general manager, J/Arista Records."
"Verizon Wireless is pleased to be a part of the Clive Davis Pre-Grammy Party, the most anticipated event in music and to deliver it directly into the hands of our customers," said John Harrobin, vice president of digital media and marketing for Verizon Wireless. "We are excited to provide music lovers a behind-the-velvet-rope experience to a previously insider-only industry event."
In recent years, performers at Clive Davis' legendary Pre-Grammy Party have included Alicia Keys, Annie Lennox, Barry Manilow, Carlos Santana, Chris Brown, Foo Fighters, Jamie Foxx, Justin Timberlake, Kanye West, Ludacris, Luther Vandross, Maroon5, Mary J Blige, P. Diddy, Patti LaBelle, Rod Stewart, Stevie Wonder, Tony Bennett, Usher, Whitney Houston and Wyclef Jean among others.
Attendees have included Antonio Banderas, Ashley and Jessica Simpson, Britney Spears, Chris Rock, Courtney Love, Diana Ross, Evander Holyfield, Howard Stern, Jackie Collins, Jennifer Lopez, Jerry Seinfeld, Kevin Bacon and Kyra Sedgwick, Lance Armstrong, Magic Johnson, Mariah Carey, Martha Stewart, Nick Lachey, Penny Marshall, Prince, Quincy Jones, Reese Witherspoon, Sharon Stone, Sheryl Crow, Sidney Poitier, Steven Tyler, Terrence Howard and more.
The performance lineup for the event is kept secret until the night of the show. This year the event is being held at the Beverly Hilton Hotel in Beverly Hills, California.
About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 65,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About RCA Music Group
The RCA Music Group includes J Records, Arista Records, RCA Records and RCA Victor. The J Records roster is home to platinum superstars Alicia Keys, Rod Stewart, Pearl Jam, Annie Lennox, Luther Vandross, Jamie Foxx, Maroon5, Mario, Gavin DeGraw, Fantasia and Monica among others. The Arista Records family includes all-time superstars Sarah McLachlan, Santana, Dido, Aretha Franklin, Whitney Houston, Carrie Underwood, Barry Manilow and Kenny G. RCA Records is home to superstar artists Christina Aguilera, Dave Matthews Band, Foo Fighters, The Strokes, Velvet Revolver, Avril Lavigne, Clay Aiken, Kelly Clarkson, Heather Headley and more. RCA Victor's roster includes Imogen Heap, Rachael Yamagata, Etta James, Eliane Elias, George Winston, The Chieftains, Larry Carlton and Fourplay. RCA Music Group is part of Sony BMG Music Entertainment.