BASKING RIDGE, NJ and NEW YORK — Beginning today, Verizon Wireless customers can access content from Seventeen magazine on their Verizon Wireless phones. With Seventeen Mobile, Verizon Wireless customers can get the latest information on health, fashion and beauty reports, horoscopes, daily tips and daily "traumas" one of Seventeen's branded and most well-read sections right in the palms of their hands on any Mobile Web 2.0SM-capable phone. Seventeen joins Hearst's CosmoGIRL! as the leading teen information sites on Verizon Wireless' Mobile Web 2.0 service.
Seventeen Mobile is heavily interactive with polls, Q&As and quizzes, and offers Verizon Wireless customers weekend ideas for movies to see, books to read and things to do. "Trends-to-try" is a unique feature with step-by-step instructions that teach customers how to achieve the newest looks.
Chuck Cordray, vice president and general manager of Hearst Magazines Digital Media, noted: "Seventeen is the leading teen magazine in America and we want to be everywhere our readers are. The mobile site is the newest platform for our branded content, and Verizon Wireless' Mobile Web 2.0 service will help us reach our audience in new ways that align with our readers' busy lifestyles."
"We know that teens use their wireless phones not only as communication devices to make calls or send text messages, but as mobile companions," said Ann Shoket, editor-in-chief of Seventeen. "They take their phones with them everywhere and Seventeen will be there with them, providing everything they want to know about trends, offering expert advice and asking for their opinions, too."
Seventeen is America's largest teen magazine reaching more than 13 million readers per month. Since Hearst acquired Seventeen almost four years ago, the young women's fashion and beauty leader has experienced five consecutive periods of newsstand growth and has the most frequently visited magazine Web site in the teen magazine category.
Seventeen Mobile is available in the Magazines section of Verizon Wireless' Mobile Web 2.0 service; customers can bookmark the site as one of their favorites to the Verizon Wireless home page on their phones.
Mobile Web 2.0 can be self-provisioned, eliminating the need for customers to call customer service or visit a Verizon Wireless Communications Store to sign up for the service. Customers simply register for Mobile Web 2.0 on their Mobile Web 2.0-capable handset by visiting the Get News and Info category under the Get It Now® menu on their phones. Mobile Web 2.0 is available for $5.00 monthly access, plus airtime, if purchased as a standalone service from the phone.
Customers can also get Mobile Web 2.0 when they sign up for Verizon Wireless' VPak which includes unlimited access to Mobile Web 2.0, access to V CAST and other multimedia services for $15 monthly access added to their calling plan by visiting a Verizon Wireless Communications Store or calling customer service. Premium application fees may apply and customers need to be in a Verizon Wireless digital coverage area to access Mobile Web 2.0.
For more information about Mobile Web 2.0 from Verizon Wireless, visit www.verizonwireless.com/mobileweb. For additional information on Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com .
About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 65,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About Hearst Magazines Digital
Hearst Magazines Digital Media is a unit of Hearst Magazines dedicated to creating and implementing the online and mobile strategy for Hearst's magazine brands and other sites which serve the company's consumers and audience. Hearst Magazines is a unit of Hearst Corporation (www.hearst.com) and one of the world's largest publishers of monthly magazines, with a total of 19 U.S. titles and nearly 200 international editions. Hearst reaches more adults than any other publisher of monthly magazines (73.4 million according to MRI, fall 2006). The company also publishes 20 magazines in the United Kingdom through its wholly owned subsidiary, The National Magazine Company Limited.