News Release

Pyra Named Marketing Consultant For Verizon Wireless' New York Metro Region

March 8, 2007

David Samberg
David.Samberg@VerizonWireless.com
845-365-7212

Kimberly Ancin
kimberly.ancin@vivianipr.com
845-429-3839

ORANGEBURG, NY — Manhattan resident Matt Pyra has been named Marketing Consultant for Verizon Wireless' New York Metro Region.

In this new position, Pyra will serve as a liaison between the company and New York's Broadway Theater District where his is charged with integrating Verizon Wireless' interactive technology at theaters throughout Manhattan. He also is responsible for developing and executing marketing programs targeting the gay, lesbian, bisexual and transgender communities.

"Our goal is to make all customers feel comfortable doing business with us and to help customers get the best value from Verizon Wireless products and services," said Charles Hand, president of the company's New York Metro Region. "Matt's experience, combined with his keen understanding of customer needs, provides the company with a tremendous opportunity to extend our services to more customers."

Pyra also will coordinate Business Solutions Seminars with members of the New York Metro region's many chambers of commerce.

Pyra began his career with Verizon Wireless in 2000 as a senior sales associate in Phoenix, AZ, and has since served in various sales and marketing positions. For several years, he worked in the company's corporate offices in Phoenix and Denver, training retail sales teams on the latest wireless technologies and managing merchandising at 64 Verizon Wireless Communications Stores. He most recently served as general manager at one of the company's busiest Communications Stores in the Phoenix area.

During his seven-year career at Verizon Wireless, Pyra has repeatedly been recognized for exceptional teamwork, leadership and outstanding customer service.

A graduate of the University of Phoenix, Pyra holds a bachelor's degree in management and currently is pursuing a master's degree.

About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, NJ, with 65,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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