News Release

Arciniegas Named Hispanic Marketing Manager For Verizon Wireless

Leading Team to Develop Programs Serving Hispanic Community

March 15, 2007

David Samberg
David.Samberg@VerizonWireless.com
845-365-7212Kimberly Ancin
kimberly.ancin@vivianipr.com  
845-429-3839

ORANGEBURG, NY — Rockland County resident Leo Arciniegas has been named Hispanic Marketing Manager for Verizon Wireless' New York Metro region.

Supporting the company's continuing commitment to meet the needs of the more than 3.5 million Hispanic customers in the New York Metro area, Arciniegas now is responsible for identifying Hispanic needs and developing targeted marketing plans. Arciniegas also is charged with reviewing all bilingual advertising and promotional materials developed for New York Metro area Latinos.

"Our goal is to make all customers feel comfortable doing business with us and to help Spanish-speaking customers get the best value from Verizon Wireless products and services," said Charles Hand, president of the company's New York Metro region. "Leo's experience, combined with his keen understanding of Latino customer needs, will assist the company as we work to extend our services to more Spanish-speaking customers. The number of Verizon Wireless customers who choose to receive company information in Spanish has grown six fold since 2003."

Arciniegas also will routinely visit Verizon Wireless retail stores across the New York Metro region to get feedback from staff on the demands of the Spanish-speaking community and will help in the company's ongoing efforts to recruit bilingual employees.

Arciniegas comes to Verizon Wireless with an impressive marketing background, including work for Kraft Foods and Major League Soccer's New York/New Jersey MetroStars, where he focused on the Latino community's needs. He orchestrated Kraft's Charlas Sabrosas (Tasty Chats) program, and also supervised Budweiser's Tu Musica, Tu Cerveza (Your Music, Your Beer) and Bud Light's Noches de Rock en Espanol (Nights of Rock in Spanish) concerts while working as a project director at Empire Marketing Group in New York.

A graduate of St. John's University, Arciniegas holds a bachelor's degree in marketing and a master's degree in business administration.

About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 65,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE:VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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