BASKING RIDGE, NJ and BURLINGAME, CA — Verizon Wireless, operator of the nation's most reliable wireless network, and mobile entertainment pioneer Limbo 41414, announced today an exclusive agreement to launch the first-ever original game show developed specifically for its mobile platform entitled The Limbo Show. Exclusively for Verizon Wireless V CAST customers, The Limbo Show pairs wacky pop culture and current events with an outrageous series of 'Limbo Auctions' in which players win amazing and sometimes quirky prizes for ridiculously low prices every day, such as a new flat screen television or a trip to Dublin. Part game show, part text messaging game, The Limbo Show debuts today on V CAST from Verizon Wireless with a 50-inch big screen high-definition television worth $2,299. Previous Limbo Auction winners have won similar televisions for as low as $8.85.
The Limbo Show gives Mobile Web 2.0SM customers the ability to view auctions, previous winners and bid on auction items. From close encounters of the celebrity kind, fantasy vacations and luxury cars to hot home electronics, cool new handsets and Starbucks gift cards, comedic improv host Tina-Louise Eckert invites The Limbo Show viewers to bid on daily prizes via an engaging, interactive text-messaging game. In addition to the daily show, Tina-Louise guides viewers through "How to Limbo," and "Tips & Tricks." She also hosts a monthly feature inviting viewers to text her which prizes they want to see up for grabs on the show. The program was created and is produced by a powerhouse team led by former Endemol USA executives Elizabeth Sherman and three-time Emmy® Award winner, Janelle Fiorito.
"The mobile phone is no longer the entertainment platform of the future it's the entertainment platform of today. The show is a natural extension of our relationship with Verizon Wireless and we're excited to partner with them to engage a new generation of consumers on V CAST," said Jonathan Linner, chief executive officer, Limbo 41414.
In addition to enjoying daily, original mobile content and the opportunity to win amazing prizes via TXT Messaging, V CAST customers will be able to acquire Limbo Loot for each bid placed. The Loot, Limbo 41414's loyalty currency, can be redeemed for prizes such as exclusive Verizon Wireless Ring Tones in the Limbo Rewards store at www.41414.com. To start playing Limbo, Verizon Wireless customers can send a TXT Message with the word V CAST to the number 41414. Standard TXT Messaging rates apply.
Since launching in January 2006, Limbo 41414 has created a huge buzz in the mobile entertainment world with its red-hot, premiere "upside down" Limbo Auction. In the Limbo Auction, consumers enter a game where they bid on prizes via their mobile phones or online. The twist is that, unlike a traditional auction where the highest bidder wins, the person with the lowest unique bid wins. Limbo 41414 has run more than 500 auctions, awarding more than $450,000 in prizes for bids totaling less than $2,000, including a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline for $54.24.
Customers with select V CAST-enabled phones can check out V CAST from their phones for just $3.00 for a 24-hour use subscription or by signing up for the $15.00 V CAST VPak monthly subscription. The Limbo V CAST Video channel is located within the Showcase category on V CAST. Customers get unlimited basic video, including the Limbo V CAST Video channel, but application download fees apply for 3D games and premium video. There are no airtime charges to download, stream or watch V CAST content.
For more information about Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.
About Verizon Wireless
Verizon Wireless operates the nation's most reliable wireless voice and data network, serving more than 59 million customers. The largest US wireless company and largest wireless data provider, based on revenues, Verizon Wireless is headquartered in Basking Ridge, N.J., with 65,000 employees nationwide. The company is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (NYSE and LSE: VOD). Find more information on the Web at www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.
About Limbo 41414
Limbo 41414 (www.41414.com) is defining a new category of mobile entertainment with its patent pending text-message based game play. Limbo 41414 brings consumers an engaging community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes.
Limbo 41414 is a private corporation backed by two of the world's top Venture Capital funds: Azure Capital Partners (www.azurecap.com) and Draper Fisher Jurvetson (www.dfj.com). This venture also reunites the proven entrepreneurial team of Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen. Limbo 41414 is headquartered in Burlingame, California.